# Think Big

> Think Big is a privately held public affairs and strategic communications firm that combines policy strategy, audience research, coalition building, rapid-response creative, media buying and reputation counsel. Founded in 2022 from Go BIG Media's public affairs practice, it works with corporations, associations and advocacy organizations facing regulatory fights, enrollment challenges, reputation pressure and other moments when attention must become action.

- **Founded:** 2022
- **Headquarters:** Santa Rosa Beach, United States
- **Founders:** Lewis Muller (CEO & Co-Founder), Phillip Stutts (Founding Partner), Dean Petrone (Founding Partner)
- **Team size:** 11-50 employees according to LinkedIn; 34 profiles were associated with the company when researched.
- **Products:** Public Affairs, Strategic Communications, Creative & Advertising, Senior Advisory Practices
- **Notable:** Won Best Paid Media Campaign and received five honorable mentions in the 2023 PRNEWS Digital Awards during its first year., Generated 7,926 leads, 65,466 clicks and more than 7.1 million impressions for a Georgia scholarship campaign while reducing cost per lead by 49% year over year., Built the 50-plus-member CALIBRATE coalition; its campaign reported full reach of a custom regulator audience and Meta ad recall three times the industry benchmark.

## Products & services

- **Public Affairs** — Coalition building, narrative strategy, grassroots activation, audience modeling, polling, persuasion strategy and rapid response for policy and regulatory fights.
- **Strategic Communications** — Crisis response, media strategy, executive positioning, change communications, speechwriting, reputation management and integrated communications planning.
- **Creative & Advertising** — In-house video, design, web, brand, copy, media planning, audience targeting, programmatic placement, testing, analytics and SMS campaigns.
- **Senior Advisory Practices** — Issue-specific counsel led by experienced principals, beginning with Labor and National Infrastructure and National Security and Crisis Preparedness.

## Achievements

- Won Best Paid Media Campaign and received five honorable mentions in the 2023 PRNEWS Digital Awards during its first year.
- Generated 7,926 leads, 65,466 clicks and more than 7.1 million impressions for a Georgia scholarship campaign while reducing cost per lead by 49% year over year.
- Built the 50-plus-member CALIBRATE coalition; its campaign reported full reach of a custom regulator audience and Meta ad recall three times the industry benchmark.
- Created a branded get-out-the-vote tool for Vote Crypto during the 2024 election.
- Launched issue-specific senior advisory practices in 2026.

## Latest updates

- **2026-09** — Published an analysis of fragmented U.S. drone policy in its Capitol and Capital series.
- **2026-08** — Launched a Labor and National Infrastructure advisory group led by former U.S. Labor Secretary Lori Chavez-DeRemer.
- **2026-08** — Added a National Security and Crisis Preparedness advisory practice led by retired U.S. Navy commander Kirk S. Lippold.
- **2026-01** — Named Jon Berrier managing partner after he built the firm's Western Region operation.

## Links

- Website: https://www.wethinkbig.io
- LinkedIn: https://www.linkedin.com/company/think-big-io
- Twitter/X: https://twitter.com/winbigmedia
- Facebook: https://facebook.com/winbigmedia

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Profile page: https://yespress.io/think-big
Published by YesPress — https://yespress.io
Last updated: 2026-09-19