# theSkimm

> theSkimm is a New York digital media brand that turns news, money, wellness, shopping, parenting and work into concise, conversational newsletters, podcasts and videos for millions of women. Founded by former NBC News producers Carly Zakin and Danielle Weisberg in 2012 with about $4,000, it grew through an unusually active ambassador community and an inbox-first habit, then broadened beyond advertising into affiliate commerce, branded content and agency work. Everyday Health Group acquired the company in March 2025 for an undisclosed price, pairing theSkimm's audience with a larger health-and-wellness portfolio.

- **Founded:** 2012
- **Headquarters:** New York, United States
- **Founders:** Danielle Weisberg (Co-Founder and Co-CEO), Carly Zakin (Co-Founder and Co-CEO)
- **Team size:** 51-200 employees on LinkedIn; the provided company record lists 110 employees.
- **Products:** Daily Skimm, Skimm Ahead, Skimm Studios, Skimm This, How to Skimm Your Life
- **Notable:** Grew from a launch email sent to a few hundred contacts into a multi-product brand reaching more than 5 million women by 2025., Built a Skimm'bassador community reported at tens of thousands of volunteer advocates who drove referral growth., Reached approximately 7 million subscribers at its pre-pandemic peak.

## Products & services

- **Daily Skimm** — Flagship weekday email that summarizes major news in a concise, conversational voice.
- **Skimm Ahead** — Paid calendar app that placed newsworthy events and releases into users' schedules; it represented an early subscription experiment.
- **Skimm Studios** — In-house video and audio production operation created as the company expanded beyond email.
- **Skimm This** — Daily news podcast launched to explain major stories beyond the inbox.
- **How to Skimm Your Life** — A practical life-skills book covering money, careers, health, travel and civic knowledge; it became a No. 1 New York Times bestseller.
- **Skimm Money** — Personal-finance coverage and tools designed to make decisions about earning, saving, debt and investing easier.
- **SkimmU** — Free virtual financial-literacy courses initially focused on budgeting, investing, side hustles and money mindset.
- **Skimm Well** — Weekly women's health and wellness newsletter supported by advertising and affiliate product recommendations.
- **SKM Lab** — In-house creative agency producing audience-informed campaigns and custom content for brand clients.
- **Current newsletter and podcast portfolio** — Includes Daily Skimm, Daily Skimm: Weekend, Skimm Money, Skimm Shopping, Skimm Well, Skimm Parenting, SKM Report, 9 to 5ish and Well Played.

## Achievements

- Grew from a launch email sent to a few hundred contacts into a multi-product brand reaching more than 5 million women by 2025.
- Built a Skimm'bassador community reported at tens of thousands of volunteer advocates who drove referral growth.
- Reached approximately 7 million subscribers at its pre-pandemic peak.
- How to Skimm Your Life debuted at No. 1 on The New York Times bestseller list in 2019.
- Skimm Your Ballot generated more than one million voting-related actions across three election cycles, according to the company.
- Co-founders Carly Zakin and Danielle Weisberg were named among Time's 25 Most Influential People on the Internet in 2017.
- Preserved federal reproductive-health information on ReproductiveRightsDotGov.com after the government site went offline in January 2025.
- Acquired by Everyday Health Group, a division of Ziff Davis, in March 2025.

## Latest updates

- **2026-06** — theSkimm reported multiple Telly Awards for branded campaigns created with Equip and Opzelura.
- **2026-05** — The brand launched The Money Hotline, a comic personal-finance video series in partnership with Ally Bank.
- **2026-04** — theSkimm continued its NWSL partnership for a second season of women's soccer storytelling.
- **2025-03** — Everyday Health Group acquired theSkimm for an undisclosed price; Carly Zakin and Danielle Weisberg stayed on to lead it.
- **2025-01** — theSkimm copied and republished archived federal reproductive-health information after ReproductiveRights.gov disappeared.

## Links

- Website: https://www.theskimm.com/
- LinkedIn: https://www.linkedin.com/company/theskimm
- Twitter/X: https://twitter.com/theskimm
- YouTube: https://www.youtube.com/@theSkimm
- Instagram: https://www.instagram.com/theskimm/
- Facebook: https://www.facebook.com/TheSkimm
- TikTok: https://www.tiktok.com/@theskimm

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Profile page: https://yespress.io/theskimm
Published by YesPress — https://yespress.io
Last updated: 2026-08-20