# Theresa Kuzina

> Theresa Kuzina is the Chief Marketing Officer of Conexus Credit Union, a Saskatchewan financial co-operative serving more than 200,000 members following its 2026 amalgamation with Cornerstone and Synergy. Her career runs from Winnipeg agency strategy to senior credit-union leadership, with a record of building marketing teams, using data to improve member experience, and turning brand work into measurable growth.

- **Role:** Chief Marketing Officer at Conexus Credit Union
- **Organizations:** Conexus Credit Union, Steinbach Credit Union, Think Shift, Fusion Communications Group Inc., Prairie Theatre Exchange, Credit Union Young Leaders of Manitoba
- **Nationality:** Canadian
- **Education:** Bachelor of Commerce (Honours), double major in Marketing and International Business, University of Manitoba, Certificate, Executive Presence and Influence: Persuasive Leadership Development, The Wharton School
- **Known for:** Built qualified digital leads at Steinbach Credit Union from zero to more than 3,000 annually in three years., Improved internal perceptions of marketing at Steinbach Credit Union: 61% of partners strongly agreed marketing provided valuable service in 2020, up from 32% in 2016., Increased the share of internal partners saying marketing exceeded expectations to 35% in 2020 from 11% in 2016.

## Career timeline

- **2001-2003** — Project Manager at Fusion Communications.
- **2003-2005** — Account Manager at Fusion Communications.
- **2005-2006** — Account Director at Fusion Communications.
- **2006-2014** — Director of Strategic Services at Fusion Communications Group, leading research, brand strategy and integrated campaigns.
- **2014-2016** — Group Account Director at Think Shift, with senior-leadership, revenue and team responsibilities.
- **2016-2023** — Associate Vice President, Marketing & Communication at Steinbach Credit Union.
- **2022-2023** — Mentor with Credit Union Young Leaders of Manitoba.
- **2023-present** — Chief Marketing Officer at Conexus Credit Union.
- **2026** — Continues as CMO as Conexus begins integration after amalgamating with Cornerstone and Synergy Credit Unions.

## Achievements

- Built qualified digital leads at Steinbach Credit Union from zero to more than 3,000 annually in three years.
- Improved internal perceptions of marketing at Steinbach Credit Union: 61% of partners strongly agreed marketing provided valuable service in 2020, up from 32% in 2016.
- Increased the share of internal partners saying marketing exceeded expectations to 35% in 2020 from 11% in 2016.
- Initiated and led a cross-functional business case that resulted in a dedicated digital member-experience function at Steinbach Credit Union.
- Led repositioning work at Think Shift that reversed negative growth for a client’s flagship product and earned national Best of NAMA agri-marketing awards.
- Worked on the multi-award-winning Assiniboine Credit Union brand during her agency career at Fusion.
- Served on the Prairie Theatre Exchange board from 2014 to 2020 and chaired its PTE Exploration Committee.

## Latest updates

- **2026-07** — Shared Conexus recruiting posts for content-creation and digital/web marketing roles as the organization continued its integration work.
- **2026-03** — Attended the Saskatchewan Legislative Assembly as part of a group of women leaders recognized around International Women’s Day.
- **2026-02** — Publicly welcomed Conexus partner Cyder’s growth and praised its commitment to the credit-union system.
- **2026-01** — Serving as CMO when Conexus, Cornerstone and Synergy legally amalgamated and began a phased integration under the Conexus name.

## Links

- Website: https://www.conexus.ca/about-us/meet-conexus/governance-leadership/leadership-team
- LinkedIn: https://www.linkedin.com/in/theresakuzina/

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Profile page: https://yespress.io/theresa-kuzina
Published by YesPress — https://yespress.io
Last updated: 2026-08-24