# The Zita Group

> The Zita Group is a woman-owned, West Trenton government and public affairs firm that helps companies, trade associations, health systems and nonprofits navigate New Jersey legislation, regulation, budgets, coalitions and public procurement. Founded in 2007 by Patrizia Zita and Adam Kaufman, the firm sells senior strategic counsel and execution rather than a software product: it tracks policy, drafts and amends bills, builds bipartisan support, coordinates public messages and helps clients compete for public-sector work.

- **Founded:** 2007
- **Headquarters:** West Trenton, United States
- **Founders:** Patrizia A. Zita (Co-founder and CEO), Adam Kaufman (Co-founder and former partner)
- **Products:** Government Affairs & Lobbying, Public Affairs & Coalition Building, Business Development & Procurement
- **Notable:** Ranked fifth among New Jersey multi-client lobbying firms by 2024 receipts, with $3,833,100 reported to NJ ELEC., Helped pass New Jersey’s 2024 oncology-pharmacy legislation unanimously in both houses less than six months after introduction., Led a two-year craft-brewery reform campaign that culminated in comprehensive legislation in January 2024.

## Products & services

- **Government Affairs & Lobbying** — Legislative intervention, bill drafting and amendments, executive-branch engagement, policy monitoring, analysis, reporting and regulatory compliance.
- **Public Affairs & Coalition Building** — Grassroots organization, stakeholder outreach, coalition management, public messaging and community relationship building around a defined policy outcome.
- **Business Development & Procurement** — Public-market intelligence, decision-maker education, RFP strategy, competitor identification, relationship development and contract-positioning advice.

## Achievements

- Ranked fifth among New Jersey multi-client lobbying firms by 2024 receipts, with $3,833,100 reported to NJ ELEC.
- Helped pass New Jersey’s 2024 oncology-pharmacy legislation unanimously in both houses less than six months after introduction.
- Led a two-year craft-brewery reform campaign that culminated in comprehensive legislation in January 2024.
- Helped enact New Jersey automatic voter registration within the first 100 days of the Murphy administration.
- Led legislative work for the New Jersey CROWN Act, signed into law in December 2019.
- Helped secure a $1 million FY2025 state-budget appropriation for Joint Health Insurance Funds.
- Helped LexisNexis win and later retain the contract to publish the New Jersey Register.
- Remained among New Jersey’s top five lobbying firms for a fifth consecutive year in the firm’s 2026 announcement.

## Latest updates

- **2026-07** — The firm published its FY2027 budget and legislative recap, including restored support for Camden Coalition housing and behavioral-health programs and continued investment in RWJBarnabas Health initiatives.
- **2026-05** — The Zita Group announced that NJ ELEC data placed it among the state’s top five lobbying firms for the fifth consecutive year.
- **2026-02** — The firm summarized end-of-session legislation signed during the closing weeks of the Murphy administration.
- **2025-06** — The firm published guidance on proposed rules implementing the New Jersey Data Privacy Act ahead of the August deadline.

## Links

- Website: https://www.thezitagroupnj.com/
- LinkedIn: https://www.linkedin.com/company/thezitagroupnj/
- Twitter/X: https://x.com/thezitagroupnj
- Facebook: https://www.facebook.com/thezitagroupnj

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Profile page: https://yespress.io/the-zita-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-20