# The Zimmerman Agency

> The Zimmerman Agency is a Tallahassee-based integrated marketing firm founded in 1987 by Carrie and Curtis Zimmerman. It combines strategy, creative, public relations, digital, social and media buying, with particular depth in travel, tourism and hospitality. Its most persuasive work reframes destinations carrying a perception problem and then ties that new story to bookings, visitation, tax collections and other business results.

- **Founded:** 1987
- **Headquarters:** Tallahassee, United States
- **Founders:** Carrie Zimmerman (Co-founder; former CEO), Curtis Zimmerman (Co-founder; President, Advertising)
- **Products:** Momentum Planning, Creative, Public Relations, Digital and Social, Media
- **Notable:** Belize campaign results reported by the agency included more than 1 million annual visitors, 204% year-over-year website growth and $2.3 million in Expedia gross bookings at a reported 28:1 return on ad spend., South Padre Island work coincided with more than 17% year-over-year growth in occupancy and tourism tax collections; the agency reported $2.2 million in Expedia gross bookings at 26:1 return on ad spend., The Leading Hotels of the World campaign generated more than $2 million in attributable revenue and more than 12,000 booking-engine interactions, according to the agency's case study.

## Products & services

- **Momentum Planning** — A proprietary strategy process that identifies business truths, defines how a client should be perceived and develops a differentiating momentum idea.
- **Creative** — Brand identity, campaigns, copywriting, art direction, experiential activations, studio design and production.
- **Public Relations** — Communications strategy, media relations, story development, promotions, partnerships, influencer marketing and crisis management.
- **Digital and Social** — Web design, SEO, search, CRM, email, analytics, paid and organic social, community management and influencer programs.
- **Media** — Audience research, planning, negotiation, placement, optimization and reporting, supported by Omnicom buying resources.

## Achievements

- Belize campaign results reported by the agency included more than 1 million annual visitors, 204% year-over-year website growth and $2.3 million in Expedia gross bookings at a reported 28:1 return on ad spend.
- South Padre Island work coincided with more than 17% year-over-year growth in occupancy and tourism tax collections; the agency reported $2.2 million in Expedia gross bookings at 26:1 return on ad spend.
- The Leading Hotels of the World campaign generated more than $2 million in attributable revenue and more than 12,000 booking-engine interactions, according to the agency's case study.
- Visit Laredo reported a 38% increase in total hotel-room revenue and more than 470 million earned-media impressions; the campaign received an HSMAI Adrian Award.
- Park City work exceeded a $30 million earned-media goal and supported the destination's strongest May-through-October occupancy and tourism-tax period on record, according to the agency.
- The 2024 HSMAI Adrian Awards book lists The Zimmerman Agency for Live Boricua work.

## Latest updates

- **2026** — The agency announced public-relations agency-of-record relationships with Surf & Sand Laguna Beach and Rancho Bernardo Inn, both in the JC Resorts portfolio.
- **2024-11** — Leon County approved a two-year tourism PR and digital marketing engagement with The Zimmerman Agency totaling $386,000 annually.
- **2024** — The agency created work inviting global visitors to Barbados for the 2024 Cricket World Cup.
- **2024** — Carrie Zimmerman described beginning to phase forward from daily leadership so the long-serving management team could take a larger role.

## Links

- Website: https://zimmerman.com
- LinkedIn: https://www.linkedin.com/company/the-zimmerman-agency/
- Twitter/X: https://twitter.com/zimmermanagency
- Instagram: https://www.instagram.com/thezimmermanagency/
- Facebook: https://www.facebook.com/TheZimmermanAgency/

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Profile page: https://yespress.io/the-zimmerman-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-23