# The Zero Proof

> The Zero Proof is the largest online retailer of premium adult non-alcoholic beverages in the U.S., selling non-alcoholic wine, spirits, beer and ready-to-drink cocktails from 70+ brands plus its own labels, Saint Viviana and Lapo's. Founded in Atlanta in 2019 by Sean Goldsmith and Trevor Wolfe - two former drinkers who started as a review blog - it has grown into a venture-backed importer, wholesaler and retailer that stocks over 400 products and supplies accounts including Whole Foods, Delta, Soho House and the Ritz-Carlton.

- **Founded:** 2019
- **Headquarters:** Atlanta, Georgia, United States
- **Founders:** Sean Goldsmith (Co-Founder & CEO), Trevor Wolfe (Co-Founder & Chief Commercial Officer)
- **Team size:** ~30 employees
- **Products:** The Zero Proof Marketplace, Saint Viviana, Lapo's, Wholesale & Distribution, Wine Club & Memberships
- **Notable:** Grew from a review blog into the largest online retailer of adult non-alcoholic beverages in the U.S., Revenue roughly doubled for four consecutive years, reaching eight-figure annual sales, Lapo's Negroni won BevNET's Best New Beverage 2024

## Products & services

- **The Zero Proof Marketplace** — E-commerce store (Shopify Plus) offering 400+ non-alcoholic wines, spirits, beers and ready-to-drink cocktails from 70+ brands, with expert curation and reviews.
- **Saint Viviana** — Proprietary non-alcoholic wine label named after the Catholic patron saint of hangovers, made in Napa by a third-generation vintner family; offers Cabernet Sauvignon, sparkling Chardonnay and Sauvignon Blanc.
- **Lapo's** — Owned brand of non-alcoholic Italian aperitivos and digestivos; its Negroni won BevNET's Best New Beverage 2024 and it is a top-selling NA brand at Whole Foods.
- **Wholesale & Distribution** — Supplies non-alcoholic brands to retail and on-premise accounts through partners like KeHE, LibDib and DSD distributors, plus direct accounts including Whole Foods, Delta, Soho House, Trader Joe's and the Ritz-Carlton.
- **Wine Club & Memberships** — Subscription offerings including a non-alcoholic wine club and Top Shelf membership for recurring curated deliveries.

## Achievements

- Grew from a review blog into the largest online retailer of adult non-alcoholic beverages in the U.S.
- Revenue roughly doubled for four consecutive years, reaching eight-figure annual sales
- Lapo's Negroni won BevNET's Best New Beverage 2024
- Lapo's became a top-selling non-alcoholic brand at Whole Foods nationally
- Closed a Series A led by Asahi Group's venture arm in January 2024
- Acquired The New Bar in June 2026 to build one of the most comprehensive NA platforms
- Supplies marquee accounts including Delta, Soho House and the Ritz-Carlton

## Latest updates

- **2026-06** — Acquired The New Bar, a West Coast non-alcoholic hospitality and discovery platform founded by Brianda Gonzalez, expanding into on-premise and cultural channels.
- **2024-01** — Closed Series A funding round led by Asahi Group Beverages & Innovation, with Overline and Springdale Ventures participating.
- **2024** — Lapo's Negroni named BevNET's Best New Beverage 2024.

## Links

- Website: https://thezeroproof.com
- LinkedIn: https://www.linkedin.com/company/the-zero-proof
- Twitter/X: https://twitter.com/thezeroproof
- Instagram: https://www.instagram.com/thezeroproof/
- Facebook: https://facebook.com/TheZeroProof
- TikTok: https://tiktok.com/@thezeroproof

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Profile page: https://yespress.io/the-zero-proof
Published by YesPress — https://yespress.io
Last updated: 2026-07-10