# The Yaffe Group

> The Yaffe Group is a privately held Southfield, Michigan brand consulting, advertising and communications agency founded by Fred Yaffe. Its signature idea, Humanalytics, combines audience data and predictive analysis with the emotions that move people to act. The agency has applied that approach to retailers, colleges, health systems, nonprofits and government clients through strategy, creative, media, direct marketing, digital work, public relations and culture consulting.

- **Founded:** 1960
- **Headquarters:** Southfield, United States
- **Founders:** Fred Yaffe (Founder and former CEO)
- **Products:** Humanalytics, Marketing and communications, Media services, Creative and digital services, Data and one-to-one marketing
- **Notable:** Reported a 76% enrollment increase at Houston Community College, from 39,715 students to more than 70,000, during the client relationship., Reported an 8% year-over-year sales increase after Grand Home Furnishings' year-long 100th anniversary campaign., Generated more than 50 media stories for a Navy cryptography recruiting game launched with zero paid media.

## Products & services

- **Humanalytics** — An agency approach that combines data analytics, predictive modeling, strategic insight and emotion-led creative to identify and motivate audiences.
- **Marketing and communications** — Strategic planning, integrated campaigns, direct response and communications execution across traditional and digital media.
- **Media services** — Audience planning, buying, negotiation and added-value media across broadcast, print, outdoor, digital and social channels.
- **Creative and digital services** — Brand creative, content, social campaigns, websites, apps, video, email and public relations.
- **Data and one-to-one marketing** — Customer analysis, segmentation, database work, predictive modeling, testing and personalized communications.
- **Brand, culture and content strategy** — Brand management, customer journey and content mapping, corporate-culture alignment and internal engagement.

## Achievements

- Reported a 76% enrollment increase at Houston Community College, from 39,715 students to more than 70,000, during the client relationship.
- Reported an 8% year-over-year sales increase after Grand Home Furnishings' year-long 100th anniversary campaign.
- Generated more than 50 media stories for a Navy cryptography recruiting game launched with zero paid media.
- Negotiated a reported $1.70 in no-charge exposure for every Michigan DNR media dollar, including more than 10,000 PSAs, 25 interviews and 244 print ads.
- Reported a 300% increase in Work Share inquiry calls within weeks of a Michigan Unemployment Insurance Agency campaign.
- Reported a 1,200% ROI for an unnamed pediatric health system's regional marketing and payer-mix program.

## Latest updates

- **2023-01** — The company's public page sitemap records a January 2023 modification, while its main site continues to present Humanalytics and its full-service offering.
- **2019-05** — The most recent dated article visible on the company homepage was an 'Ad of the Week' post about Mayo Clinic.
- **2019-04** — The agency published work about Michigan's Early Learning Project, describing culturally and linguistically appropriate materials for families.
- **2016-08** — Mark Simon returned to Yaffe as chief creative officer as the agency publicly pursued a goal of doubling revenue in 2017.
- **2015-10** — Fred Yaffe stepped down as CEO; longtime CFO John Cassidy became president and CEO, while Fred remained executive chairman.

## Links

- Website: https://yaffe.com
- LinkedIn: https://www.linkedin.com/company/the-yaffe-group
- Twitter/X: https://twitter.com/TheYaffeGroup
- YouTube: https://www.youtube.com/user/yaffegroup
- Facebook: https://www.facebook.com/TheYaffeGroup

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Profile page: https://yespress.io/the-yaffe-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-22