# The Wendt Agency

> The Wendt Agency is a Great Falls, Montana, advertising and marketing firm founded in 1929 by R.M. Bird and L.W. Wendt. Now employee-run and employee-owned, it combines brand strategy, creative production, media buying, public relations, digital development, social media, photography and video for public agencies, tourism groups, nonprofits, healthcare organizations, education brands and consumer businesses across Montana and beyond.

- **Founded:** 1929
- **Headquarters:** Great Falls, United States
- **Founders:** R.M. Bird (Co-founder), L.W. Wendt (Co-founder)
- **Team size:** Approximately 16 employees in supplied data; LinkedIn lists 11-50.
- **Products:** Brand strategy and development, Creative and content production, Integrated media, Website and digital development, Public relations and earned media
- **Notable:** Montana's longest-operating advertising and marketing agency, founded in 1929., Won 13 Communicator Awards and five Telly Awards in a single awards cycle described by the agency in 2021., The Big Sky Bonus relaunch campaign was associated with a 29% year-over-year revenue increase, 123,000 complete online video views and more than 130,000 Twitter video views.

## Products & services

- **Brand strategy and development** — Research, facilitated brand discovery, positioning, identity, messaging and rollout planning.
- **Creative and content production** — Campaign concepts, copy, graphic design, native content, photography, video, broadcast and print production.
- **Integrated media** — Media planning, negotiation, buying, trafficking, optimization and performance analysis across traditional and digital channels.
- **Website and digital development** — Brand-led websites, landing pages, digital experiences, UX and supporting analytics.
- **Public relations and earned media** — Media relations, public outreach, reputation work, partnerships, influencer engagement and community communications.
- **Social media** — Strategy, content, community management, paid social and measurement.
- **Account management** — Dedicated strategic stewardship of projects, campaigns, schedules and budgets, marketed by Wendt as Super Service.

## Achievements

- Montana's longest-operating advertising and marketing agency, founded in 1929.
- Won 13 Communicator Awards and five Telly Awards in a single awards cycle described by the agency in 2021.
- The Big Sky Bonus relaunch campaign was associated with a 29% year-over-year revenue increase, 123,000 complete online video views and more than 130,000 Twitter video views.
- The Central Montana Field Trip campaign generated more than 8 million impressions and 21,512 unique landing-page users in one month.
- The Montana Farmers Union Food Security for Us campaign delivered more than 3.4 million impressions, nearly 8,000 site visits and roughly $10,000 in added media value.
- The Shodair campaign won a Silver Telly and coincided with a 630% increase in visits to the hospital's donate/support page.
- A 2023 C.M. Russell Museum paid-social campaign produced 56,000 individual clicks and a 3.59% click-through rate.
- A Montana Talking Book Library outreach campaign increased new patron enrollment 29.7% and requested applications 117%.

## Latest updates

- **2026-08** — Published a media-strategy Q&A drawing on the transition from press books and faxed insertion orders to modern channel planning.
- **2026-05** — Brenda Peterson reflected on 22 years as CEO, a five-year succession plan and the transition to Jennifer Fritz's leadership.
- **2026-04** — Published an experiment showing that an unguided AI marketing plan defaulted to volume, generic viral language and weak audience understanding.
- **2025-03** — Rolled out a refreshed visual identity on its website while emphasizing a nearly century-long legacy.

## Links

- Website: https://thewendtagency.com
- LinkedIn: https://www.linkedin.com/company/the-wendt-agency
- Twitter/X: https://twitter.com/WendtAds
- YouTube: https://www.youtube.com/@thewendtagency8057
- Instagram: https://www.instagram.com/wendtagency/
- Facebook: https://www.facebook.com/WendtAgency

---

Profile page: https://yespress.io/the-wendt-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-19