# The Vitamin Shoppe

> The Vitamin Shoppe is a specialty retailer of vitamins, supplements, sports nutrition, and functional foods. It combines hundreds of national brands with its own product lines, store-associate guidance, digital shopping, and more than 640 U.S. stores, with additional reach through international partners.

- **Founded:** 1977
- **Headquarters:** Secaucus, United States
- **Founders:** Jeffrey Horowitz (Founder; former President and CEO)
- **Products:** Multi-brand supplement retail, The Vitamin Shoppe proprietary products, GLP-1 Support from Whole Health Rx, Shoppe Advisor, Virtual nutrition coaching
- **Notable:** Expanded from one New York store in 1977 to more than 640 U.S. stores reported in 2026., Developed a portfolio of owned brands alongside a broad third-party assortment., Secured AG1’s first national specialty retail partnership in 2026.

## Products & services

- **Multi-brand supplement retail** — Vitamins, minerals, specialty supplements, sports nutrition, functional foods, and beverages sold through stores and digital channels.
- **The Vitamin Shoppe proprietary products** — Owned-brand supplements, introduced in 1989, alongside a portfolio including BodyTech, Vthrive, plnt, ProBioCare, and True Athlete.
- **GLP-1 Support from Whole Health Rx** — Supplement range introduced for GLP-1 medication users, including protein, fiber, synbiotic, multivitamin, and nutrient-powder products.
- **Shoppe Advisor** — AI-powered touchscreen discovery tool introduced at the Upper East Side Innovation Store, with educational content and inventory lookup.
- **Virtual nutrition coaching** — Complimentary individual virtual nutrition coaching appointments advertised among the retailer’s customer services.
- **Healthy Awards** — Customer loyalty program offering purchase-linked cash-back awards.

## Achievements

- Expanded from one New York store in 1977 to more than 640 U.S. stores reported in 2026.
- Developed a portfolio of owned brands alongside a broad third-party assortment.
- Secured AG1’s first national specialty retail partnership in 2026.

## Latest updates

- **2026-09** — Appointed Kimberley Gardiner EVP, Chief Marketing and Growth Officer.
- **2026-08** — Announced Jack Gayton’s promotion to SVP, Merchandising.
- **2026-07** — Opened a store in Saratoga Springs, Utah.
- **2026-06** — Published its 2026 Health & Wellness Trend Report.
- **2026-01** — Launched AG1 nationwide and introduced Shoppe Advisor at its Upper East Side Innovation Store.

## Links

- Website: https://www.vitaminshoppe.com/
- LinkedIn: https://www.linkedin.com/company/the-vitamin-shoppe/
- Twitter/X: https://twitter.com/VitaminShoppe
- YouTube: https://www.youtube.com/user/TheVitaminShoppe1
- Instagram: https://www.instagram.com/vitaminshoppe/
- Facebook: https://www.facebook.com/THEVITAMINSHOPPE/
- TikTok: https://www.tiktok.com/@thevitaminshoppe

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Profile page: https://yespress.io/the-vitamin-shoppe
Published by YesPress — https://yespress.io
Last updated: 2026-10-24