# The Vida Agency

> The Vida Agency is a Seattle-based, women- and minority-owned communications firm that combines audience research, community engagement, creative production, multilingual media, and public relations. Founded by Amalia Martino in 2017, it is best understood not as a conventional ad shop but as a translator between institutions and the communities they need to reach - especially in public health, utilities, transportation, housing, and government services.

- **Founded:** 2017
- **Headquarters:** Seattle, United States
- **Founders:** Amalia Martino (Founder and President)
- **Products:** Strategic communications, Community engagement, Creative production, Media, Research
- **Notable:** Ranked No. 104 on the 2026 Inc. Regionals: Pacific list with 46% two-year growth., Founder Amalia Martino named to the 2026 Inc. Female Founders 500., Ranked No. 2,684 on the 2025 Inc. 5000.

## Products & services

- **Strategic communications** — Messaging, content strategy, social and digital strategy, communications planning, public and media relations, and newsletters.
- **Community engagement** — Public-engagement strategy, multilingual outreach, bilingual events and staffing, translation, interpretation, and transcreation.
- **Creative production** — Campaign development, brand identity, print and digital design, web design and development, video, and photography.
- **Media** — Multicultural and digital media strategy, planning and buying, campaign optimization, earned media, public relations, and spokesperson training.
- **Research** — Audience and market research, surveys, interviews, focus groups, creative testing, segmentation, personas, gap analysis, and reporting.

## Achievements

- Ranked No. 104 on the 2026 Inc. Regionals: Pacific list with 46% two-year growth.
- Founder Amalia Martino named to the 2026 Inc. Female Founders 500.
- Ranked No. 2,684 on the 2025 Inc. 5000.
- Won a PRSA President's Choice award for Be Ready. Be Hydrated.
- Agency materials cite a Northwest Regional Emmy among its awards.
- The Be Ready. Be Hydrated. campaign recorded 5.9 million impressions, more than 14,000 engagements, and distribution of more than 9,000 campaign items.
- Washington Health Benefit Exchange work generated 8.4 million digital impressions, 5.6 million multicultural-media impressions, and 85,171 in-language landing-page visits during a record enrollment period.
- Named 2026 WTS Puget Sound Small Employer of the Year.

## Latest updates

- **2026-06** — Continued Port of Seattle Sustainable Airport Master Plan communications, including community-informed video in Somali, Spanish, and English.
- **2026-05** — Vida revisited its inclusion in WSDOT's Q2 2025 Diversity and Inclusive Contracting Report and highlighted its path from subcontractor to larger assignments.
- **2026-03** — Ranked No. 104 on Inc. Regionals: Pacific after 46% two-year growth.
- **2026-03** — Amalia Martino named to the Inc. Female Founders 500.
- **2025-08** — Published early results from Smart Plays. Big Wins: 1,000 Sounders ticket claims in under 12 hours following quiz engagement.

## Links

- Website: https://www.thevidaagency.com
- LinkedIn: https://www.linkedin.com/company/thevidaagency
- Twitter/X: https://twitter.com/thevidaagency
- Instagram: https://instagram.com/vidaagency
- Facebook: https://facebook.com/vidaagency

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Profile page: https://yespress.io/the-vida-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-20