# The VAN LEUVEN Company

> The VAN LEUVEN Company is a woman-owned Knoxville marketing and communications firm founded by Diana Van Leuven in 2001. It provides social media, email, website, event, design, print, public-relations and brand services nationwide, with an unusual specialty: connecting brands and independent farm, feed, pet and agricultural retailers through hundreds of direct owner relationships and more than 1,300 storefronts.

- **Founded:** 2001
- **Headquarters:** Farragut, United States
- **Founders:** Diana Van Leuven (Founder and CEO)
- **Products:** VLC Three, Social Media Marketing, Email Marketing, Website Design and Management, Event Support
- **Notable:** Built direct relationships with roughly 600 owners representing more than 1,300 farm-and-ranch retail storefronts., For Heritage Cooperative's 2016 Show Ring Success Seminar, coordinated communications, RSVPs, social and media outreach for an event that drew 500 attendees and doubled both attendance and trailer sales year over year., A retail client reported gaining almost 1,000 followers in the first six months of 2024 after VLC began managing its social posts.

## Products & services

- **VLC Three** — A monthly or annual, no-minimum-term bundle for farm, feed, pet and agricultural retailers combining social media, a customized monthly email newsletter and a managed informational website; it also includes free event support and a 10% print discount.
- **Social Media Marketing** — Professionally designed and curated content posted at a client-selected cadence, including daily publishing where required.
- **Email Marketing** — Customized newsletters and email communications designed to keep customers informed and engaged.
- **Website Design and Management** — Custom, mobile-friendly informational websites, including a managed no-build-fee option within VLC Three.
- **Event Support** — Promotion, RSVP management, social communication, media outreach and supporting collateral for in-person and virtual events.
- **Brand, PR, Design and Print Services** — Brand strategy, public relations, web and print design, media creation, publicity and physical materials such as flyers and postcards.

## Achievements

- Built direct relationships with roughly 600 owners representing more than 1,300 farm-and-ranch retail storefronts.
- For Heritage Cooperative's 2016 Show Ring Success Seminar, coordinated communications, RSVPs, social and media outreach for an event that drew 500 attendees and doubled both attendance and trailer sales year over year.
- A retail client reported gaining almost 1,000 followers in the first six months of 2024 after VLC began managing its social posts.
- Sustained the company from its 2001 founding in St. Louis through a 2011 move to Knoxville and into its 25th year in 2026.
- Generated local, regional, national and international media placements across the founder's public-relations career.

## Latest updates

- **2026-09** — Recent company posts emphasize early promotion for Purina Check-R-Board Days and customer-appreciation events, plus consistent brand storytelling and community visibility.
- **2025-09** — A Farragut Press Women in Business profile documented the firm's St. Louis origin, 2011 Knoxville relocation, values-led culture and work across retail, healthcare, agriculture and technology.
- **2025-04** — Published 'Nurturing the Next Generation - Revisited,' returning to the company's approach to interns and early-career talent.
- **2024-11** — Published a year-in-review account of how the company approached 2024.
- **2024-03** — Publicly described a partnership with Riverbend Resources to place poultry products through its independent-retailer channel.

## Links

- Website: https://thevanleuvencompany.com/
- LinkedIn: https://www.linkedin.com/company/thevanleuvencompany/
- Instagram: https://www.instagram.com/thevanleuvencompany/
- Facebook: https://www.facebook.com/TheVanLeuvenCompany/

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Profile page: https://yespress.io/the-van-leuven-company
Published by YesPress — https://yespress.io
Last updated: 2026-09-20