# The Trade Desk

> The Trade Desk is a public advertising-technology company whose self-service demand-side platform lets agencies, brands, and other ad buyers plan, purchase, optimize, and measure campaigns across the open internet. Its pitch is structural as much as technical: unlike large ad platforms that also own media, The Trade Desk says it represents buyers without steering them toward proprietary inventory. Its Kokai platform applies AI to real-time bidding, while products including OpenPath, Unified ID 2.0, retail-data integrations, and Ventura extend its reach across publishers, identity, commerce, and connected television.

- **Founded:** 2009
- **Headquarters:** Ventura, United States
- **Founders:** Jeff Green (Co-founder, Chairman and CEO), Dave Pickles (Co-founder and former CTO)
- **Team size:** 3,843 full-time employees in 21 countries as of December 31, 2025
- **Products:** The Trade Desk platform, Koa, Unified ID 2.0, Solimar, OpenPath
- **Notable:** Went public on Nasdaq in September 2016 under ticker TTD., Generated $2.896 billion of 2025 revenue on $13.395 billion of gross platform spend., Maintained customer retention above 95% for more than a decade through Q1 2026.

## Products & services

- **The Trade Desk platform** — A self-service, cloud-based demand-side platform for planning, buying, optimizing, and measuring digital advertising across channels and devices.
- **Koa** — The platform's AI engine, built to assist campaign setup, bidding, prioritization, pacing, and optimization while leaving strategy with the media buyer.
- **Unified ID 2.0** — An open-source identity framework based on authenticated consumer information, designed to support addressability with privacy controls beyond third-party cookies.
- **Solimar** — A media-trading platform generation centered on first-party data, business goals, and measurement.
- **OpenPath** — Direct publisher integrations that shorten supply paths, improve transparency, and reduce intermediaries between buyers and sellers.
- **Galileo** — A first-party data onboarding and activation product that uses UID2 to help advertisers extend customer data across the open internet.
- **Kokai** — The current AI-centered platform experience, combining distributed decisioning, forecasting, measurement, partner integrations, and a redesigned workflow.
- **Ventura** — A connected-TV operating-system initiative intended to give manufacturers and publishers a more transparent, interoperable route to content and advertising economics.
- **OpenSincera** — A supply-chain intelligence application that surfaces signals about publisher inventory quality and advertising performance.
- **OpenTTD** — A unified partner portal offering a single login and combined analytics for organizations that work with The Trade Desk in multiple roles.
- **Koa Agents** — Agentic AI capabilities for media planning, buying, optimization, and measurement across the open internet.

## Achievements

- Went public on Nasdaq in September 2016 under ticker TTD.
- Generated $2.896 billion of 2025 revenue on $13.395 billion of gross platform spend.
- Maintained customer retention above 95% for more than a decade through Q1 2026.
- Processed and evaluated up to 15 million advertising opportunities per second, according to its platform materials.
- Expanded operations to 21 countries with 3,843 full-time employees by the end of 2025.
- Earned recognition including Fortune's 100 Fastest-Growing Companies, Future 50, and Best Places to Work lists.
- Open-sourced the original UID2 code through IAB Tech Lab collaboration in 2021.

## Latest updates

- **2026-07** — Appointed Ron Lamprecht chief business development officer, Vinny Rinaldi vice president of client strategy and growth, and Kristi Argyilan chief commercial officer.
- **2026-06** — Announced commerce and travel data collaborations involving Uber, Expedia Group, and United Airlines.
- **2026-06** — Appointed Sarah Gavin chief marketing officer and executive vice president.
- **2026-05** — Reported Q1 revenue of $689 million, up 12% year over year, with customer retention above 95%.
- **2026-04** — Pacvue and Skai announced integrations spanning more than 250 commerce-media partners.
- **2026-03** — LinkedIn selected The Trade Desk as its first DSP partner for B2B data activation in connected TV.
- **2026-03** — Introduced OpenTTD, a unified portal and analytics experience for multi-role partners.
- **2026-02** — Introduced the Ventura ecosystem with V and Nexxen as its first collaborators.

## Links

- Website: https://www.thetradedesk.com/
- LinkedIn: https://www.linkedin.com/company/the-trade-desk/
- Twitter/X: https://x.com/thetradedesk
- YouTube: https://www.youtube.com/channel/UCepu1fEfXlB39NF13-yiqew
- Instagram: https://instagram.com/thetradedesk
- Facebook: https://facebook.com/thetradedesk

---

Profile page: https://yespress.io/the-trade-desk
Published by YesPress — https://yespress.io
Last updated: 2026-08-13