# The Toubes Agency

> The Toubes Agency is a privately held, U.S.-based B2B marketing firm founded by former client-side marketing executive Joe Toubes. Its small senior team combines strategy, branding and creative, media, social, performance marketing, and executive consulting for enterprise brands with complex products, long buying journeys, and multiple decision-makers.

- **Founded:** 2022
- **Headquarters:** New York, United States
- **Founders:** Joe Toubes (CEO), Lauren Toubes (Co-Founder)
- **Products:** Strategy, Branding & Creative, Media, Social Media, Performance Marketing
- **Notable:** Built a 14-person LinkedIn-listed team serving enterprise B2B brands., Developed research-chemical brand architecture, positioning, guidelines, messaging, and an activation campaign for Solstice Advanced Materials., Supported clients across engineering, chemicals, energy technology, warehouse automation, foodservice, software, and outsourced services.

## Products & services

- **Strategy** — Market insight, foundational strategy, positioning, messaging, and planning tied to business goals.
- **Branding & Creative** — Brand development, storytelling, campaign concepts, content, and creative execution.
- **Media** — Media planning, buying, and optimization across complex B2B buyer journeys.
- **Social Media** — Social strategy, content creation, community engagement, and management.
- **Performance Marketing** — Measurement, analytics, campaign optimization, lead generation, and return-focused digital programs.
- **Executive Consulting** — Senior marketing counsel, including CMO-level perspective and hands-on support.

## Achievements

- Built a 14-person LinkedIn-listed team serving enterprise B2B brands.
- Developed research-chemical brand architecture, positioning, guidelines, messaging, and an activation campaign for Solstice Advanced Materials.
- Supported clients across engineering, chemicals, energy technology, warehouse automation, foodservice, software, and outsourced services.
- Reached four years in business and launched a refreshed agency website and identity in 2025.

## Latest updates

- **2026-08** — The agency announced Kristina Christensen as Vice President of Client Services.
- **2026-08** — TTA supported the launch of a combined Intelligrated, Trew, and Transnorm warehouse-automation organization following its sale from Honeywell.
- **2026-06** — Joe Toubes published an essay on using a named AI assistant as a thought partner for human work.
- **2026-04** — The agency highlighted a two-year Solstice Advanced Materials research-chemicals repositioning and brand activation launched at Analytica in Germany.
- **2026-04** — The team filmed on location with Topsoe at its Bayport catalyst facility during CERAWeek.

## Links

- Website: https://www.toubesagency.com
- LinkedIn: https://www.linkedin.com/company/the-toubes-agency

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Profile page: https://yespress.io/the-toubes-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-21