# The Taproot Agency

> The Taproot Agency is an independent, research-led creative and communications firm in Tallahassee, Florida. Founded by Sean Doughtie in 2005 as a one-person web-design business, it now combines research, strategy, branding, public relations and custom digital work for universities, public agencies, nonprofits, associations and consumer brands. Its distinguishing habit is to define the behavior a client wants to change before choosing the deliverable.

- **Founded:** 2005
- **Headquarters:** Tallahassee, United States
- **Founders:** Sean Doughtie (Founder & CEO)
- **Products:** Research, Strategy and communications, Branding, Digital
- **Notable:** Named an Official Honoree in the law category of the 17th Annual Webby Awards for the Hopping Green & Sams website in 2013; it was the agency's second Webby recognition., Won the 2015 Dick Pope All Florida Grand Golden Image Award, plus a Golden Image Award and Judges Award, for work with the Knight Creative Communities Institute., The Florida Police Chiefs Association STARS program earned a 2014 FPRA Capital Chapter Image Award with Taproot Creative.

## Products & services

- **Research** — Communication audits, surveys, interviews, focus groups, comparative analysis, brand-sentiment studies, and creative and message testing.
- **Strategy and communications** — Strategic communications planning, message development, media relations, internal and crisis communications, fundraising support, and publication development.
- **Branding** — Brand strategy, organizational naming, logo systems, positioning, messaging, identity guidelines, collateral and packaging.
- **Digital** — Information architecture, custom UX/UI, responsive websites, content management systems, web applications, e-commerce, SEO, accessibility and photography.

## Achievements

- Named an Official Honoree in the law category of the 17th Annual Webby Awards for the Hopping Green & Sams website in 2013; it was the agency's second Webby recognition.
- Won the 2015 Dick Pope All Florida Grand Golden Image Award, plus a Golden Image Award and Judges Award, for work with the Knight Creative Communities Institute.
- The Florida Police Chiefs Association STARS program earned a 2014 FPRA Capital Chapter Image Award with Taproot Creative.
- Sean Doughtie received the Tallahassee American Advertising Federation's Silver Medal Award in 2018.
- The firm more than doubled its staff, opened a South Florida office and expanded into behavior-change research, brand strategy and public relations within three years of recruiting Stacey Getz in 2009.

## Latest updates

- **2026-05** — Project coordinator Grace Summers appeared on the agency's current team roster with a 2026 start date.
- **2026-03** — Senior software engineer Geo Stokes joined the team, adding human-centered software engineering experience.
- **2026-01** — The Taproot Agency, LLC filed its 2026 Florida annual report and remained active.
- **2024-12** — The agency entered a publicly posted professional-services contract effective in December 2024.
- **2024-07** — Taproot's current website and team presentation highlighted its research, strategy, branding and digital practice under The Taproot Agency name.

## Links

- Website: https://taproot.agency
- LinkedIn: https://www.linkedin.com/company/taproot-agency
- Twitter/X: https://twitter.com/taprootcreative
- Instagram: https://www.instagram.com/taprootagency
- Facebook: https://www.facebook.com/taprootagency

---

Profile page: https://yespress.io/the-taproot-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-20