# The Syndicate

> The Syndicate, now branded The Syn, is an independent entertainment marketing agency founded in 1998 by five former AIM Marketing colleagues. From its Weehawken headquarters, it connects brands, artists, comedians, networks, labels and festivals through strategy, publicity, radio promotion, social and digital work, influencers, grassroots programs and live experiences. Its defining advantage is cultural access built over decades, illustrated by Taco Bell's Feed the Beat program: a practical $500 meal-card idea for touring bands that grew into a 20-year artist platform serving more than 2,000 musicians.

- **Founded:** 1998
- **Headquarters:** Weehawken, United States
- **Founders:** Jon Landman (Co-founder and Chief Business Development Officer), Tracey Zucatti (Co-founder and Chief Operating Officer), Bernie Mueller (Co-founder), Marc Meltzer (Co-founder), Dave Ciancio (Co-founder)
- **Products:** Brand and entertainment strategy, Events and experiential, Publicity and communications, Radio promotion and label services, Digital, social and influencer marketing
- **Notable:** The agency reports an 8.1-year average client relationship, 2.5 times its comparison benchmark, and a 4.9-year average tenure for account leads., Built Taco Bell's Feed the Beat into a 20-year platform that has supported more than 2,000 musicians., The 2024 Latte Larry's activation drew more than 5,000 visitors in three days, generated 19 million social impressions and 80.3 million in press feature audience, and coincided with a 26% season-premiere viewership increase.

## Products & services

- **Brand and entertainment strategy** — Cultural research, music and comedy strategy, consultation and launch roadmaps for brands and entertainment properties.
- **Events and experiential** — Concepting, fabrication, programming, branded activations and full event production.
- **Publicity and communications** — Narrative development and earned media across consumer, trade, entertainment, lifestyle, broadcast, podcast and digital outlets.
- **Radio promotion and label services** — Campaign management, airplay, interviews, sessions and promotional opportunities across commercial, college, satellite and internet radio.
- **Digital, social and influencer marketing** — Content, paid media, community management, social listening, platform campaigns, partnerships, influencer programs and reporting.
- **Grassroots and out-of-home marketing** — Street teams, one-to-one audience engagement, hand-to-hand distribution and place-based advertising.
- **Talent relations and artist management** — Connections among artists, comedians, managers, agents, labels and brand opportunities; management work includes SNACKTIME.

## Achievements

- The agency reports an 8.1-year average client relationship, 2.5 times its comparison benchmark, and a 4.9-year average tenure for account leads.
- Built Taco Bell's Feed the Beat into a 20-year platform that has supported more than 2,000 musicians.
- The 2024 Latte Larry's activation drew more than 5,000 visitors in three days, generated 19 million social impressions and 80.3 million in press feature audience, and coincided with a 26% season-premiere viewership increase.
- Its Panic! at the Disco crop-circle tour announcement generated a reported 11 million video views.
- The truTV Big Trick Energy TikTok challenge won a 2021 Clio Entertainment Silver Award.
- Work for Marvel received a Gold Clio; Anaheim Ducks and Curb Your Enthusiasm collaborations received multiple 2024 Clio Sports & Entertainment honors.
- High Water Festival publicity secured more than 100 press placements across national, regional, lifestyle, travel and local media.

## Latest updates

- **2026-09** — The agency highlighted a Taco Bell and Mountain Dew activation built around Olivia Rodrigo's genuine affinity for Baja Blast at Daisy Chain Fields.
- **2026-06** — Taco Bell announced Feed the Beat's 20th anniversary class of 100 rising artists, bringing the program's lifetime support above 2,000 musicians.
- **2026-02** — The Syn published a publicity roundup featuring recent client placements in outlets including Billboard and Complex.
- **2025-03** — The Syndicate and Colorblind Creative Agency produced a Wu-Tang Clan final-tour announcement featuring a branded motorcade through New York City and a Madison Square Garden takeover.
- **2024-11** — The agency announced multiple Clio Sports & Entertainment honors for work with the Anaheim Ducks, The Offspring, Vans, HBO and Malbon Golf.

## Links

- Website: https://www.thesyn.com
- LinkedIn: https://www.linkedin.com/company/the-syn
- Twitter/X: https://twitter.com/thesyndotcom
- YouTube: https://www.youtube.com/watch?v=8f3aat5Fbv8
- Instagram: https://www.instagram.com/thesyndotcom/
- Facebook: https://facebook.com/thesyn

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Profile page: https://yespress.io/the-syndicate
Published by YesPress — https://yespress.io
Last updated: 2026-09-24