# The Stable, Part of Accenture Song

> The Stable is a Minneapolis commerce agency within Accenture Song that helps consumer brands win retail distribution, operate retail accounts, improve digital merchandising and measure performance. Its expansion through retail, technology and Shopify agency acquisitions brought physical retail and direct-to-consumer expertise into one business; its current website emphasizes retail growth at Target, Walmart, Amazon, Kroger and Meijer.

- **Founded:** 2015
- **Headquarters:** Minneapolis, United States
- **Founders:** Chad Hetherington (Co-founder; founding CEO (historical)), Nik Larsen (Co-founder; President (historical))
- **Products:** Retail growth and representation, Digital shelf and retail media, Commerce data and analytics, DTC storefront design and development, Hyphen
- **Notable:** Recognized on the 2021 Inc. fastest-growing private companies list, as confirmed by Accenture., Expanded into Walmart-focused services through Kreative in 2020., Added Shopify agencies BVA and Zehner in December 2021.

## Products & services

- **Retail growth and representation** — Merchant introductions, retail strategy, category analysis and account operations for consumer brands. Current website names Target, Walmart, Amazon, Kroger and Meijer.
- **Digital shelf and retail media** — Digital merchandising, search visibility, retail media and enhanced product content. Walmart lists interactive, video, user-generated and shoppable content capabilities.
- **Commerce data and analytics** — Retail and media data integration, modeling and reporting; a 2025 Count case study describes more than 30 sources and more than 400 dbt models.
- **DTC storefront design and development** — Shopify design, implementation, UX, optimization and managed services expanded through BVA and Zehner acquisitions in 2021; historical capability, not a separately verified current package.
- **Hyphen** — Shoppable commerce technology developed by RichContext, which The Stable acquired in 2020. Public reporting dates the platform release to 2019; current standalone availability is unverified.

## Achievements

- Recognized on the 2021 Inc. fastest-growing private companies list, as confirmed by Accenture.
- Expanded into Walmart-focused services through Kreative in 2020.
- Added Shopify agencies BVA and Zehner in December 2021.
- Accenture acquisition completed August 16, 2022, adding more than 400 people at that date.
- Current website self-reports more than USD 2 billion in annual retail sales driven.

## Latest updates

- **2026-10** — Website checked during research positions The Stable as a retail growth agency and self-reports $2B+ annual retail sales driven; this is an observation date, not an announcement date.
- **2026-03** — Former founding CEO Chad Hetherington became CEO of Third, a separate company formed from Orca and Sapphire Studios; Third is not a rebrand of The Stable.
- **2025-12** — Minneapolis/St. Paul Business Journal reported co-founder Chad Hetherington’s departure from Accenture.
- **2025-09** — Count published a data-engineering case study describing 30+ sources, 400+ dbt models and a reported threefold improvement in output delivery speed.

## Links

- Website: https://www.thestable.com/
- LinkedIn: https://www.linkedin.com/company/the-stable-group/
- Twitter/X: https://twitter.com/thestable
- Facebook: https://www.facebook.com/thestablegroup/

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Profile page: https://yespress.io/the-stable-part-of-accenture-song
Published by YesPress — https://yespress.io
Last updated: 2026-10-21