# The Silverman Group

> The Silverman Group is a privately held Chicago public-relations boutique founded in 2000 by veteran arts publicist Beth Silverman, initially with Marlo LaCorte. The firm specializes in earned media, communications strategy, media training and on-site support for arts, civic, education and nonprofit organizations. Its central asset is not software but local institutional memory: more than 5,500 media contacts, four decades of relationships and a client history that runs from major cultural institutions to neighborhood organizations.

- **Founded:** 2000
- **Headquarters:** Chicago, United States
- **Founders:** Beth Silverman (Founder and President), Marlo LaCorte (Co-founder and former partner)
- **Products:** Media relations, Strategic PR counsel, Media training, Traditional and new-media outreach
- **Notable:** Built and maintains a proprietary database of more than 5,500 local, regional, national and international media contacts., Sustained a client relationship with The Joffrey Ballet for more than 20 years., Founder Beth Silverman was named a Crain's Chicago Business Notable Entrepreneur in 2019.

## Products & services

- **Media relations** — Story development and outreach for features, interviews, profiles, reviews and other earned coverage using a proprietary database of more than 5,500 media contacts.
- **Strategic PR counsel** — Long-term positioning and day-to-day communications guidance informed by decades in the Chicago media market.
- **Media training** — Preparation for spokespeople plus hands-on support at interviews, photo shoots and events.
- **Traditional and new-media outreach** — Campaigns spanning print, broadcast and online outlets, including podcasters and social-media influencers.

## Achievements

- Built and maintains a proprietary database of more than 5,500 local, regional, national and international media contacts.
- Sustained a client relationship with The Joffrey Ballet for more than 20 years.
- Founder Beth Silverman was named a Crain's Chicago Business Notable Entrepreneur in 2019.
- Founder Beth Silverman completed the Goldman Sachs 10,000 Small Businesses program.
- Represented a wide historical roster spanning the Chicago Symphony Orchestra, Lyric Opera of Chicago, The Second City, Steppenwolf Theatre Company and grassroots nonprofits.

## Latest updates

- **2026-09** — The company describes itself as being in its 27th year, with an active team led by Beth Silverman and current or recent work across Chicago arts and civic organizations.
- **2026-03** — The Silverman Group is listed as a press contact for Goodman Theatre's Theater of the Mind engagement and extension.
- **2025-08** — Team members Maggie Sullivan and Nicole Rizzo handled press outreach for the inaugural Arts on Devon festival for Rogers Park Business Alliance and Devon SSA #43.
- **2024-02** — The firm handled media contacts for the One Howard Street Economic Recovery Plan announcement from Rogers Park Business Alliance and the City of Evanston.

## Links

- Website: https://www.silvermangroupchicago.com/
- LinkedIn: https://www.linkedin.com/company/the-silverman-group/
- Twitter/X: https://twitter.com/tsg_pr
- Instagram: https://www.instagram.com/tsg_pr/
- Facebook: https://www.facebook.com/TSGPR/

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Profile page: https://yespress.io/the-silverman-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-20