# The Shepherd Group

> The Shepherd Group is a privately held marketing and public relations consultancy founded in 1992. Led by former journalist Michael Shepherd, the firm combines brand audits, strategy, content, earned media, social, search, web design and measurement for middle-market companies, associations and nonprofits. Its distinctive proposition is not any single channel, but the attempt to connect every channel to a defined business outcome.

- **Founded:** 1992
- **Headquarters:** Seattle, United States
- **Products:** Brand discovery and strategy, Content and digital marketing, Public relations, Website design and development, Analytics and measurement
- **Notable:** Operating since 1992, spanning the print-production era and the modern search and social era., Built a public portfolio across finance, technology, manufacturing, healthcare, associations and nonprofits., Created a visual identity system covering more than 40 board products and systems for IXI Technology.

## Products & services

- **Brand discovery and strategy** — Qualitative and quantitative research, multi-step brand audits, market insights and communications planning.
- **Content and digital marketing** — Writing, graphic design, video, email, social media, SEO/search and adaptable digital and print content.
- **Public relations** — Earned media, crisis communications, issues and advocacy, employee communications and investor relations.
- **Website design and development** — UX/UI-led WordPress and custom e-commerce sites designed to improve traffic, engagement and conversion.
- **Analytics and measurement** — CRM and marketing-automation workflow, KPI tracking and campaign refinement intended to prevent channel-specific data silos.

## Achievements

- Operating since 1992, spanning the print-production era and the modern search and social era.
- Built a public portfolio across finance, technology, manufacturing, healthcare, associations and nonprofits.
- Created a visual identity system covering more than 40 board products and systems for IXI Technology.
- Supported ACG Orange County communications for well over a decade, with the agency attributing higher event attendance and revenue to the work.
- The agency says its Ellipse Global campaign increased occupancy and length of stay for remote-worker housing in west Texas oil fields.

## Latest updates

- **2026-05** — Michael Shepherd was listed on the ACG Orange County board and as chair of marketing for the 2026-2027 term.
- **2025-03** — The company website listed a San Diego office alongside Seattle and Newport Beach.
- **2024-01** — Michael Shepherd appeared on The5 podcast to discuss how nonprofits can use public relations to build awareness, support their mission and strengthen donations.

## Links

- Website: https://theshepherdgroup.com
- LinkedIn: https://www.linkedin.com/company/the-shepherd-group-inc-/
- Twitter/X: https://twitter.com/shepherdgroup
- Instagram: https://www.instagram.com/_theshepherdgroup_/
- Facebook: https://www.facebook.com/TheShepherdGroupInc/

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Profile page: https://yespress.io/the-shepherd-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-22