# The Rudin Group

> The Rudin Group is a New York-based financial-services marketing consultancy founded by April Rudin in 2008. It helps wealth managers, asset managers, private banks, family offices, insurers, fintechs and wealthtech companies replace generic industry language and imagery with differentiated positioning, compliant content, digital strategy, public relations and measurable campaigns. Its practical edge is fluency in both marketing and the specialized vocabulary, audiences and approval processes of finance.

- **Founded:** 2008
- **Headquarters:** New York, United States
- **Founders:** April Rudin (Founder and CEO)
- **Products:** Brand and positioning strategy, Content and thought-leadership programs, Digital, social and multigenerational marketing, Public relations and media strategy, Rudin Spark
- **Notable:** Won the Marketing/PR category at the inaugural WealthBriefing WealthTech Americas Awards in 2022., Won a Silver award for its website at the Financial Communications Society Portfolio Awards in 2024., Built a global financial-services marketing consultancy from a remote-first model launched during the 2008 financial crisis.

## Products & services

- **Brand and positioning strategy** — Research, differentiation, messaging, identity, collateral and website programs for financial-services brands.
- **Content and thought-leadership programs** — Editorial strategy and production across articles, white papers, social posts, video, graphics and websites, often using former financial journalists and subject-matter specialists.
- **Digital, social and multigenerational marketing** — Campaigns designed for HNW and UHNW audiences, women, younger investors and heirs, with channel planning, distribution and measurement.
- **Public relations and media strategy** — Story development, data-led media narratives, executive visibility and earned-media campaigns for finance and fintech companies.
- **Rudin Spark** — A trademarked content-planning process that inventories existing material, identifies useful topics and channels, aligns teams and compliance, calendars delivery and defines metrics.
- **Wealth Management with a Difference** — A 224-page Wiley book by April Rudin and Nick Rice based on interviews with more than 80 global leaders, organized around nine opportunities in wealth management.

## Achievements

- Won the Marketing/PR category at the inaugural WealthBriefing WealthTech Americas Awards in 2022.
- Won a Silver award for its website at the Financial Communications Society Portfolio Awards in 2024.
- Built a global financial-services marketing consultancy from a remote-first model launched during the 2008 financial crisis.
- Founder April Rudin was recognized by IBM as an influencer in wealth management and fintech.
- Published Wealth Management with a Difference with Wiley in 2025, drawing on interviews with more than 80 industry leaders.

## Latest updates

- **2026-06** — April Rudin published The Importance of Intergenerational Communications for Wealth Managers on LinkedIn.
- **2026-03** — Rudin published an Asia-focused wealth-management essay drawing lessons from Hong Kong.
- **2026-02** — CFA Institute published Rudin's outlook, Evolving Your Wealth Management Practice for 2026 and Beyond.
- **2025-10** — Wiley released Wealth Management with a Difference by April Rudin and Nick Rice.
- **2025-09** — Rudin joined MSCI's A Wealth of Opportunity podcast on the great wealth transition.

## Links

- Website: https://therudingroup.com/
- LinkedIn: https://www.linkedin.com/company/the-rudin-group/
- Twitter/X: https://twitter.com/TheRudinGroup
- Facebook: https://facebook.com/pages/wwwtherudingroupcom/126312844076676

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Profile page: https://yespress.io/the-rudin-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-21