# The Romans

> The Romans is a London-headquartered independent public relations agency that builds earned-first campaigns for consumer, corporate, sports, entertainment and social briefs. Founded in 2015 with minority backing from Mother, it has expanded to New York, Dubai, Amsterdam and Berlin while turning products, stunts and cultural observations into media stories for brands including Lidl, Dove, Nationwide, Amazon, Netflix, Meta and OnePlus.

- **Founded:** 2015
- **Headquarters:** London, United Kingdom
- **Founders:** Joe Mackay-Sinclair (Co-founder and CEO), Misha Dhanak (Co-founder; departed in 2019)
- **Products:** Consumer PR, Corporate communications, Sports and entertainment, Social, Creative studio
- **Notable:** Named an Agency of the Year by a major industry awards body in every year from 2018 through 2026, according to the agency and Cannes Lions biography., Named PRWeek Global Agency of the Year and Campaign Global Independent PR Agency of the Year in 2025., Reported global PR fee income of £13.5 million in 2023, up 114% from £6.3 million in 2022.

## Products & services

- **Consumer PR** — Media relations, creative campaigns, press office, product seeding, experiences, events and talent partnerships.
- **Corporate communications** — Corporate reputation, executive positioning and integrated corporate affairs; the practice accounted for a reported 25% of agency work in 2024.
- **Sports and entertainment** — Culture-led activations, sponsorship storytelling and fan engagement across sport and entertainment.
- **Social** — Creator, influencer and social-first strategy and production.
- **Creative studio** — An in-house team spanning design, motion, CGI, production and content creation.

## Achievements

- Named an Agency of the Year by a major industry awards body in every year from 2018 through 2026, according to the agency and Cannes Lions biography.
- Named PRWeek Global Agency of the Year and Campaign Global Independent PR Agency of the Year in 2025.
- Reported global PR fee income of £13.5 million in 2023, up 114% from £6.3 million in 2022.
- The New York operation reached 23 people and $8 million revenue in 2024, a reported 60% annual increase.
- The Lidl Croissant Handbag sold out in 55 seconds, drew 262 pieces of coverage and generated a reported 811 million combined reach.
- Dove's Reclaiming School Picture Day was cited in UK guidance clarifying that school appearance policies banning natural Afro hairstyles can be unlawful.
- OnePlus Made of Metal reported a 13% sales lift, 387% web-traffic surge and 100,000 Spotify streams in its first week.

## Latest updates

- **2026-05** — The Romans MENA appointed Lauren Sanders as head of client services as it scaled its regional operation.
- **2026** — The agency was named Campaign Global Agency of the Year, and Joe Mackay-Sinclair joined the Cannes Lions PR jury.
- **2025** — The Romans opened in Berlin, extending its office network to five cities.
- **2025** — The UK business won 30 new retainers, including Meta, Netflix, Primark and PepsiCo, after early account losses and budget cuts.
- **2025** — The agency won PRWeek Global Agency of the Year and Campaign Global Independent PR Agency of the Year.

## Links

- Website: https://www.wearetheromans.com/
- LinkedIn: https://www.linkedin.com/company/the-romans/
- Twitter/X: https://twitter.com/helloromans
- YouTube: https://www.youtube.com/c/TheRomansPR
- Instagram: https://www.instagram.com/helloromans/
- Facebook: https://facebook.com/helloromans

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Profile page: https://yespress.io/the-romans
Published by YesPress — https://yespress.io
Last updated: 2026-09-24