# The RepTrak Company

> The RepTrak Company measures how stakeholders perceive businesses, then combines benchmark data, a subscription platform and advisory services to help executives decide what to improve. Its Compass platform connects reputation drivers with trust, advocacy and stated willingness to buy, work for or invest in a company.

- **Founded:** 2004
- **Headquarters:** Boston, United States
- **Founders:** Charles Fombrun (Co-founder), Cees van Riel (Co-founder), Kasper Ulf Nielsen (Co-founder), Nicolas Georges Trad (Co-founder)
- **Products:** RepTrak Compass, AI as a Stakeholder, RepTrak for Industry, Brand Intelligence, ESG Intelligence
- **Notable:** Reports more than one million company ratings annually and use by executives in more than 60 countries., Publishes the annual Global RepTrak 100 corporate reputation ranking., Ranked number 90 in the 2024 Top 100 Global Most Loved Workplaces.

## Products & services

- **RepTrak Compass** — Continuous corporate reputation measurement, cross-market comparisons, dashboards, reporting and advisory guidance; officially launched December 2025.
- **AI as a Stakeholder** — Structured measurement of how AI platforms portray companies, including narratives, reputation drivers and comparisons across peers and markets.
- **RepTrak for Industry** — Industry-specific reputation reports, benchmarks and expert recommendations spanning more than 30 industries and 60 countries at its October 2024 launch.
- **Brand Intelligence** — Measurement of how brand perceptions align with corporate reputation.
- **ESG Intelligence** — Measurement of stakeholder perceptions of environmental, social and governance performance.
- **Advisory** — Reputation specialists interpret research and recommend priorities, communications strategies and actions.

## Achievements

- Reports more than one million company ratings annually and use by executives in more than 60 countries.
- Publishes the annual Global RepTrak 100 corporate reputation ranking.
- Ranked number 90 in the 2024 Top 100 Global Most Loved Workplaces.
- Launched Compass in December 2025.

## Latest updates

- **2026-04** — Released the 2026 Global RepTrak 100; LEGO ranked first and adidas second. The methodology incorporated generative AI as a discrete channel touchpoint.
- **2025-12** — Officially launched RepTrak Compass following a June preview.
- **2025-06** — Announced a strategic partnership and global reputation study with Dynata.

## Links

- Website: https://www.reptrak.com/
- LinkedIn: https://www.linkedin.com/company/reptrak/
- Twitter/X: https://twitter.com/Reputation_Inst
- YouTube: https://www.youtube.com/c/TheRepTrakCompany
- Facebook: https://www.facebook.com/pages/Reputation-Institute/242426829572

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Profile page: https://yespress.io/the-reptrak-company
Published by YesPress — https://yespress.io
Last updated: 2026-10-25