# The Reiman Agency

> The Reiman Agency is a boutique sports, celebrity and creator-marketing business founded by Alden Reiman in 2021. It brokers and executes partnerships between consumer brands and recognizable talent, with public work spanning Walmart, Under Armour, L'Oreal Paris, Gillette, DraftKings, TiVo and individual athletes and creators. Its most instructive chapter is a compressed 2024 deal sequence: IZEA announced an acquisition in July, later disclosed that the transaction was terminated effective September 30, and SquadApp announced its own strategic acquisition in October.

- **Founded:** 2021
- **Headquarters:** Los Angeles, United States
- **Founders:** Alden Reiman (Founder and CEO)
- **Team size:** 2-10 employees on LinkedIn; the supplied contact dataset lists 1 employee
- **Products:** Brand and sponsorship partnerships, Sports and celebrity marketing, Influencer and social strategy, Campaign execution and attribution
- **Notable:** Contracted more than $1 million in brand partnerships with Clubhouse Media Group during September and early October 2021, according to a public company announcement shared by Reiman., Built a public campaign roster spanning brands such as Walmart, Under Armour, L'Oreal Paris, Gillette, DraftKings, GoodRx, Dutch Bros, TiVo and YouTube Shorts., Represented two-time World Series champion David Justice, according to SquadApp's acquisition announcement.

## Products & services

- **Brand and sponsorship partnerships** — Sources, negotiates and executes paid partnerships for celebrities, athletes, influencers and content creators.
- **Sports and celebrity marketing** — Connects brands with athletes, teams and media figures and shapes campaigns designed to drive engagement and commercial results.
- **Influencer and social strategy** — Develops social-first strategy, platform-native creative frameworks, audience research, influencer discovery and performance benchmarking.
- **Campaign execution and attribution** — Coordinates briefs, talent, approvals and delivery while emphasizing measurable business impact and attribution.

## Achievements

- Contracted more than $1 million in brand partnerships with Clubhouse Media Group during September and early October 2021, according to a public company announcement shared by Reiman.
- Built a public campaign roster spanning brands such as Walmart, Under Armour, L'Oreal Paris, Gillette, DraftKings, GoodRx, Dutch Bros, TiVo and YouTube Shorts.
- Represented two-time World Series champion David Justice, according to SquadApp's acquisition announcement.
- Orchestrated a Georgia Tech and TiVo NIL agreement that SquadApp described as the largest deal of its kind.
- Promoted Gianna Garcia to vice president of brand partnerships in 2025, according to an Ad Age on-the-move notice.

## Latest updates

- **2024-07** — IZEA announced the acquisition of The Reiman Agency and appointed Alden Reiman managing director.
- **2024-09** — IZEA later disclosed that the acquisition was terminated effective September 30; closing consideration was returned and a termination fee was paid to IZEA.
- **2024-10** — SquadApp announced it had closed a strategic acquisition of The Reiman Agency.
- **2025-03** — An Ad Age notice described The Reiman Agency as a Squad company and reported Gianna Garcia's promotion to VP of brand partnerships.
- **2026-04** — Alden Reiman's LinkedIn profile lists him as founder and CEO of Reiman Partners while also describing the agency role as acquired by Squad Technologies.

## Links

- Website: https://thereimanagency.com
- LinkedIn: https://www.linkedin.com/company/the-reiman-agency

---

Profile page: https://yespress.io/the-reiman-agency
Published by YesPress — https://yespress.io
Last updated: 2026-08-18