# The PR Group

> The PR Group is a Clearwater, Florida publicity firm founded in 1993 by Vicki Southard and Steve Town. Its defining offer is unusually literal for an agency: clients can buy services a la carte and pay by secured media placement rather than commit to an open-ended monthly retainer. The firm pitches and prepares authors, experts, consumer brands and businesses for radio, podcasts, television, print and digital coverage, while also writing and distributing press releases and supporting social content.

- **Founded:** 1993
- **Headquarters:** Clearwater, United States
- **Founders:** Vicki Southard (Co-founder and CEO), Steve Town (Co-founder and Editor-in-Chief)
- **Products:** Radio and podcast interviews, Television interviews, Guaranteed articles and media placements, Copywriting and press releases, Author and book publicity
- **Notable:** Company-announced milestone of more than 100,000 earned-media placements by July 2026., More than three decades in operation since 1993., A portfolio spanning radio, podcasts, television, newspapers, magazines, digital outlets and wire distribution.

## Products & services

- **Radio and podcast interviews** — Develops interview angles and schedules experts, authors, inventors and spokespeople with radio programs and podcasts.
- **Television interviews** — Pitches and prepares clients for news, interview and magazine-format television appearances.
- **Guaranteed articles and media placements** — Secures magazine, newspaper and online coverage using a pay-per-placement model.
- **Copywriting and press releases** — Writes articles, product reviews and press releases, then distributes them through wire, digital and customized direct-to-media lists.
- **Author and book publicity** — Builds campaigns intended to generate coverage, interviews and awareness for authors and books.
- **Social media support** — Develops social media strategy and content to extend the useful life of earned coverage.

## Achievements

- Company-announced milestone of more than 100,000 earned-media placements by July 2026.
- More than three decades in operation since 1993.
- A portfolio spanning radio, podcasts, television, newspapers, magazines, digital outlets and wire distribution.
- Co-founder Steve Town is credited by the company with PR Newswire's first 'Best Feature-style News Release' award.
- The company says its clients have appeared across major US networks and in publications including USA Today, the Los Angeles Times and the Boston Globe.

## Latest updates

- **2026-07** — The company announced that it had surpassed 100,000 earned-media placements as it entered its 33rd year.
- **2026-01** — The PR Group, Inc. filed its 2026 annual report with the Florida Division of Corporations and remained active.
- **2022-02** — The Florida corporation was reinstated after a 2021 administrative dissolution for its annual report.

## Links

- Website: https://theprgroup.com
- LinkedIn: https://www.linkedin.com/company/the-pr-group
- Twitter/X: https://twitter.com/theprgroup
- Facebook: https://facebook.com/theprgr

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Profile page: https://yespress.io/the-pr-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-20