# The Power Group

> The Power Group is a founder-led Dallas public relations and communications agency that combines traditional media relations with crisis planning, social strategy, influencer work, events and a proprietary brand-definition process. Founded by Amy Power in 1999, the firm serves national and regional brands - with particular depth in restaurants, food and beverage, lifestyle, consumer products and business-to-business work - through tiered monthly retainers and project engagements.

- **Founded:** 1999
- **Headquarters:** Dallas, United States
- **Founders:** Amy Power (Founder and CEO)
- **Products:** Media relations, CrisisPower, BrandPower, Social media and influencer relations, Media training and coaching
- **Notable:** Ranked No. 3,876 on the 2022 Inc. 5000., Named an Inc. Best Workplace in 2022., Amy Power was named a Dallas Business Journal Most Admired CEO in 2018.

## Products & services

- **Media relations** — Story development, press materials, targeted outreach, spokesperson positioning and earned-media coordination.
- **CrisisPower** — A three-stage crisis-preparedness process covering intake and audit, strategic insights and implementation with plans, templates and training.
- **BrandPower** — A proprietary 20-step process used to align internal and external brand language, values, mission, vision and supporting materials.
- **Social media and influencer relations** — Channel strategy, content creation, community management, influencer programs, analytics and reporting.
- **Media training and coaching** — Preparation for executives and spokespeople facing interviews, public appearances or crisis response.
- **Event coordination and execution** — Launches, tours, openings and media-facing events designed to create useful moments for audiences and press.
- **Grant writing** — Narrative and technical grant-writing support for nonprofit clients, launched with WellSpring Nonprofit Resource during the pandemic.
- **Analytics, copywriting and supporting services** — Reporting, copywriting, community relations and secret shopping offered within retainers or project scopes.

## Achievements

- Ranked No. 3,876 on the 2022 Inc. 5000.
- Named an Inc. Best Workplace in 2022.
- Amy Power was named a Dallas Business Journal Most Admired CEO in 2018.
- Won PR Daily recognition for Best Crisis Management.
- Received a Silver Stevie Award for Female Entrepreneur of the Year and a Bronze Stevie Award for Women-Run Workplace of the Year.
- Named among Dallas Business Journal's top-ranked public relations firms and O'Dwyer's top food and beverage PR firms.
- Cotton Patch Cafe campaign produced a reported 28% sales increase on Texas Chicken Fried Steak Day.
- Promised Land Heavenly Taste Tour outreach generated a reported 3,894,292 impressions.

## Latest updates

- **2026-06** — Amy Power began publishing a crisis-leadership thesis she calls the 'Un-Crisis Crisis,' focused on organizations stuck in a permanent defensive posture amid rapid online flare-ups and synthetic media.
- **2026-05** — The agency highlighted current client work around Cotton Patch Cafe's ownership change and continuing growth, Golden Chick, NexCourt and Hutchins BBQ.
- **2026-04** — The Power Group promoted Hope Beitchman to Account Supervisor.
- **2026-03** — The company recruited Dallas-Fort Worth-based digital and PR interns for fall 2026.
- **2025-05** — Lauren Urbin joined as a social media intern, while the expanded digital team included Kaileigh Pattee as Director of Digital.
- **2024-08** — The Power Post published new guidance on influencer relevance and diversified social-media presence.

## Links

- Website: https://thepowergroup.com
- LinkedIn: https://www.linkedin.com/company/thepowergroupdallas
- Twitter/X: https://twitter.com/ThePowerGrp
- Instagram: https://www.instagram.com/thepowergroup/
- Facebook: https://www.facebook.com/ThePowerGroupDallas

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Profile page: https://yespress.io/the-power-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-24