# THE PLAID AGENCY

> THE PLAID AGENCY is a women-owned, full-service marketing, advertising and public relations firm in Carmel, Indiana. Founded in 2015 by Samantha Schwartz and Kylan Stuck, the agency combines audience research, brand strategy, creative production, web development, media relations, events, video and campaign activation. Its most distinctive work turns complicated public-interest subjects - mental health, wages, agriculture and civic services - into campaigns people can understand and act on.

- **Founded:** 2015
- **Headquarters:** Carmel, United States
- **Founders:** Samantha Schwartz (Co-Founder and CEO), Kylan Stuck (Co-Founder and CMO)
- **Products:** Strategy and consultation, Branding and creative, Web design and development, Public relations and public awareness, Digital marketing
- **Notable:** Won two 2018 Davey Awards for the AgriNovus Indiana integrated campaign, in Cause Marketing and Marketing Effectiveness., The National FFA Alumni Check-In campaign brought more than 12,000 members back into contact with the organization in one week., The Good Wages Initiative signed 63 employers within nine months of launch.

## Products & services

- **Strategy and consultation** — Discovery, customer and stakeholder research, positioning, marketing plans, messaging systems and campaign roadmaps.
- **Branding and creative** — Brand creation or re-imagining, identity systems, graphic design, campaign concepts and multi-channel collateral.
- **Web design and development** — UX, content, SEO and production across WordPress and a modern stack that includes Next.js, React, Storyblok, Vercel and Supabase.
- **Public relations and public awareness** — Media strategy, earned media, press materials, executive messaging, community outreach and issue campaigns.
- **Digital marketing** — Paid media, social campaigns, email, search, cross-channel content and performance reporting.
- **Video storytelling** — Brand films, testimonials, training videos, animation, storyboards, production and editing.
- **Event planning and activation** — Launch events, public programs, experiential spaces and on-site communications support.

## Achievements

- Won two 2018 Davey Awards for the AgriNovus Indiana integrated campaign, in Cause Marketing and Marketing Effectiveness.
- The National FFA Alumni Check-In campaign brought more than 12,000 members back into contact with the organization in one week.
- The Good Wages Initiative signed 63 employers within nine months of launch.
- The Change the Frequency campaign expanded from schools to thousands of families, shelters and foster-care programs and was extended through 2023.
- Won a 2023 Gold Davey Award for integrated cause marketing for the Believe in You campaign.
- Recognized as a women-owned business by Indiana's supplier-diversity program.
- Reached its tenth year in business in 2025.

## Latest updates

- **2026-09** — Samantha Schwartz was named one of Cathedral High School's 50 Trailblazing Women; Cathedral is also a PLAID partner.
- **2026-08** — The agency wrapped its 2026 summer internship program and announced new account hires Courtney Gould and Elissa Murphy.
- **2026-09** — The careers page listed openings including a front-end developer role spanning WordPress, React, Next.js, Storyblok, Vercel and agentic development workflows.
- **2025** — PLAID marked ten years in business and continued sponsorship work with EmployIndy's Mayor's Celebration of Diversity Awards.
- **2024-01** — The City of Fishers approved a marketing-services statement of work with PLAID for its Health Department.

## Links

- Website: https://theplaidagency.com
- LinkedIn: https://www.linkedin.com/company/theplaidagency
- Twitter/X: https://twitter.com/theplaidagency
- Facebook: https://facebook.com/theplaidagency

---

Profile page: https://yespress.io/the-plaid-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-20