# The People's Group

> The People's Group is an Oakland cannabis investment firm founded by Christine De La Rosa in 2021 to support BIPOC- and women-led cannabis and ancillary businesses. Its announced approach pairs capital with operational guidance and founder preparation.

- **Founded:** 2021
- **Headquarters:** Oakland, United States
- **Founders:** Christine De La Rosa (Founder and Fund Manager)
- **Products:** Cannabis investment capital, Debt and asset investment strategy, Founder evaluation and guidance
- **Notable:** Began deploying capital in September 2021 according to contemporaneous reporting., Cannabis Now reported a $250,000 investment in Spectrum CannaLabs., Founder De La Rosa was included in mg Magazine's 22 cannabis leaders to watch in 2022; an individual recognition.

## Products & services

- **Cannabis investment capital** — Announced startup, operating and growth capital strategy for BIPOC- and women-led businesses in legal US markets.
- **Debt and asset investment strategy** — Launch plans included debt facilities, product and license investments and off-market assets requiring capital.
- **Founder evaluation and guidance** — Pitch review, management assessment, advisory review and feedback to improve investor readiness.

## Achievements

- Began deploying capital in September 2021 according to contemporaneous reporting.
- Cannabis Now reported a $250,000 investment in Spectrum CannaLabs.
- Founder De La Rosa was included in mg Magazine's 22 cannabis leaders to watch in 2022; an individual recognition.

## Latest updates

- **2024-04** — Thinking Outside The Bud interviewed De La Rosa and identified her as The People's Group's founder and fund manager; this was a media appearance, not a fund-close announcement.
- **2023-12** — MGO's Cannabis 50 impact review described the related People's Ecosystem and its People's Group initiative.

## Links

- Website: http://www.thepeoplesgroup.fund
- LinkedIn: https://www.linkedin.com/company/the-peoples-group

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Profile page: https://yespress.io/the-peoples-group
Published by YesPress — https://yespress.io
Last updated: 2026-10-27