# the NALA

> The NALA is a Ventura-based marketing business founded by Jeffrey Rosenthal, offering small and medium-sized businesses publicity, directory and reputation management, web content and charity-linked campaigns. Its documented work connects neighborhood businesses with media outlets and nonprofit partners. The historical thenala.com website redirects to STARSTIX as of September 2026.

- **Founded:** 2010
- **Headquarters:** Ventura, United States
- **Founders:** Jeffrey Rosenthal (Founder; Chairman and CEO in historical company announcements)
- **Products:** NALA News Division, eListings, Digital marketing and website services, Cause marketing, Reputation & Directory Management
- **Notable:** Launched a dedicated news division in August 2013., Featured in a Cision / PRWeb customer case study in 2016., Reported approximately 3,500 pairs of shoes delivered through a December 2015 client effort.

## Products & services

- **NALA News Division** — Historical service covering research, interviews, press-release preparation, distribution and media follow-up. Launched August 2013.
- **eListings** — Business-directory and social/professional-network listings using manually posted business information and branding video; documented in January 2014.
- **Digital marketing and website services** — Website development, SEO, blog content, email messaging, social posting and personalized videos; documented by 2014.
- **Cause marketing** — Connects business clients with nonprofits for donation drives and publicity; partners documented across 2014-2019.
- **Reputation & Directory Management** — Listed as an online reputation and local listings product; third-party directory quotes $129/month after a 14-day trial, not verified as a current offer.

## Achievements

- Launched a dedicated news division in August 2013.
- Featured in a Cision / PRWeb customer case study in 2016.
- Reported approximately 3,500 pairs of shoes delivered through a December 2015 client effort.
- Reported more than 1,500 pairs of shoes collected by client businesses in 2019.

## Latest updates

- **2026-09** — Research observation: thenala.com redirects to starstix.com. This observation does not establish a merger, acquisition or closure date.
- **2019-12** — Company year-end announcement reported charity drives supporting Soles4Souls, Operation Warm and Toys for Tots.

## Links

- Website: https://www.thenala.com/
- LinkedIn: https://www.linkedin.com/company/the-nala-national-association-of-local-advertisers-
- Twitter/X: https://twitter.com/thenala
- YouTube: https://www.youtube.com/channel/UC2blvLx_dTZ37Utlaar6SMg
- Instagram: https://www.instagram.com/thenala_/
- Facebook: https://www.facebook.com/THENALA

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Profile page: https://yespress.io/the-nala
Published by YesPress — https://yespress.io
Last updated: 2026-09-12