# The Mitchells Agency

> The Mitchells Agency is a privately held, full-service advertising and marketing firm founded in Tallahassee in 1971. Its compact team combines research, brand strategy, creative, media, public relations, social, web and app development, with a particular record in healthcare, finance, restaurants, travel and consumer goods. The agency's distinctive argument is that an audience insight should change the offer or behavior behind an ad, not merely decorate it.

- **Founded:** 1971
- **Headquarters:** Tallahassee, United States
- **Founders:** Peter B. Mitchell (Founder)
- **Products:** Brand strategy, Integrated marketing and creative, Digital products and growth, Media and social, Public relations
- **Notable:** Founded in 1971 and still active as a privately held Florida corporation., Named 2019 AAF Tallahassee Agency of the Year and Mid-Size Agency of the Year after winning 25 local ADDYs., Won two 2019 National Gold ADDY Awards for the Tallahassee Memorial HealthCare Kids Will Be Kids television work.

## Products & services

- **Brand strategy** — Brand planning, positioning, research, audience and competition analysis, identity and global brand audits.
- **Integrated marketing and creative** — Television, radio, print, out-of-home, packaging, promotions, experiential and trade-show work.
- **Digital products and growth** — Web and app design and development, search marketing, SEO, web advertising and email marketing.
- **Media and social** — Media planning, strategy, buying and partner relations, plus social planning, content and paid campaigns.
- **Public relations** — Media relations, partnerships, influencer outreach, press tours, events and reputation work.

## Achievements

- Founded in 1971 and still active as a privately held Florida corporation.
- Named 2019 AAF Tallahassee Agency of the Year and Mid-Size Agency of the Year after winning 25 local ADDYs.
- Won two 2019 National Gold ADDY Awards for the Tallahassee Memorial HealthCare Kids Will Be Kids television work.
- Won 14 Healthcare Advertising Awards in 2019, including Best of Show, for TMH work.
- Earned a 2019 Suncoast Regional Emmy in the Commercial category for Kids Will Be Kids - Slip ’N Slide.
- The Kids Will Be Kids campaign made The One Show 2020 shortlist in Film - Television & VOD, Short Form Campaign.
- Won Best Social Media and Best of Show at the 2024 AAF North Central Florida American Advertising Awards for Get to Us.
- Reported MidSouth Bank campaign results included a 33% year-over-year rise in new accounts, more than 470 new loans, 6,200 new web visitors and a 63% drop in bounce rate.
- Reported FMB Bank results included 260% mobile-banking growth, 357% deposit growth, 92% online-banking growth, 56% new-account growth and 33% mortgage-lending growth.

## Latest updates

- **2026-09** — Released new Piggly Wiggly Food For Less commercials built around conspicuously loyal shoppers, including Tattoo and Nail Salon spots.
- **2026-08** — Shared production work with Orange Video for Piggly Wiggly Food For Less and advertised a graphic designer opening.
- **2024-02** — Get to Us won Best Social Media and Best of Show at the AAF North Central Florida awards.
- **2020-01** — Kids Will Be Kids reached The One Show 2020 shortlist.

## Links

- Website: https://themitchellsagency.com/
- LinkedIn: https://www.linkedin.com/company/themitchellsagency
- Twitter/X: https://x.com/themitchellstlh
- Instagram: https://www.instagram.com/themitchellsagency/
- Facebook: https://www.facebook.com/TheMitchellsAgency/

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Profile page: https://yespress.io/the-mitchells-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-20