# The Mind Company

> The Mind Company is the San Francisco-based mental fitness studio formerly known as Elevate Labs. It makes science-backed mobile apps - Elevate for cognitive training, Balance for personalized meditation, and the new Spark puzzle app - that have together crossed 80 million downloads and collected Apple's and Google's App of the Year honors.

- **Founded:** 2011
- **Headquarters:** San Francisco, California, United States
- **Founders:** Jesse Pickard (Founder & CEO)
- **Team size:** ~110
- **Products:** Elevate, Balance, Spark
- **Notable:** Apple iPhone App of the Year 2014 (Elevate), Google Play App of the Year 2021 (Balance), 80M+ cumulative downloads across portfolio

## Products & services

- **Elevate** — Brain training app with games and puzzles targeting communication, math, memory and processing speed. Apple's iPhone App of the Year (2014).
- **Balance** — Personalized meditation and mental wellness app for stress, sleep, focus and mood. Google Play's App of the Year (2021).
- **Spark** — Daily puzzle app that turns curiosity into a learning habit. Launched November 2025.

## Achievements

- Apple iPhone App of the Year 2014 (Elevate)
- Google Play App of the Year 2021 (Balance)
- 80M+ cumulative downloads across portfolio
- Sustained 14+ years as an independent consumer mental wellness studio
- Rebranded from Elevate Labs to The Mind Company in October 2025

## Latest updates

- **2025-10** — Elevate Labs officially rebrands to The Mind Company, introducing a new brand identity built around an abstract brain mark.
- **2025-11** — Launches Spark, a daily puzzle app aimed at turning curiosity into a learning habit.

## Links

- Website: https://themindcompany.com
- LinkedIn: https://www.linkedin.com/company/themindcompany
- Instagram: https://www.instagram.com/themindcompany/
- Facebook: https://www.facebook.com/themindandcompany

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Profile page: https://yespress.io/the-mind-company
Published by YesPress — https://yespress.io
Last updated: 2026-05-23