# The Messina Group

> The Messina Group is a privately held strategic consulting firm that applies political-campaign disciplines - research, analytics, rapid response, communications, organizing and paid media - to elections, advocacy, regulation, crises and corporate transactions. Founded in Washington in 2013 by former Obama campaign manager Jim Messina and two former campaign staffers, it now works globally through its core team and a portfolio that includes Greenbrier Partners, Amplify Media Strategy, Signal Interactive Media and Segal Communications, plus a strategic partnership with Global Counsel.

- **Founded:** 2013
- **Headquarters:** Washington, United States
- **Founders:** Jim Messina (Founder and CEO)
- **Products:** Political and advocacy campaigns, Corporate and regulatory strategy, Crisis and strategic communications, Media planning and buying, Legal notice and settlement communications
- **Notable:** Built a global consulting firm from a three-person launch in a borrowed, windowless Washington office in 2013., Signal Interactive Media reported reaching 90% of a 147 million-person class in the Equifax data-breach settlement notice program, with more than 15 million verified claims reported before the initial deadline., Signal's Takata notice program targeted more than 110 million potential claimants across more than 60 countries and 21 languages.

## Products & services

- **Political and advocacy campaigns** — Campaign management, message development, digital content, analytics, targeting, media training, grassroots organizing and resource allocation for domestic and international races and causes.
- **Corporate and regulatory strategy** — Strategic counsel for regulated businesses, including government affairs, stakeholder mapping, legislative positioning, state campaigns and reputation work.
- **Crisis and strategic communications** — Rapid-response communications, narrative development, media relations, crisis preparedness and reputation repair, delivered in part through Greenbrier Partners and Segal Communications.
- **Media planning and buying** — Television, cable, radio, satellite and digital media strategy and placement through Amplify Media Strategy, including its Big AL competitive media tracking software.
- **Legal notice and settlement communications** — Research-led, multilingual class-action and bankruptcy notice programs through Signal Interactive Media, using commercial advertising and political-organizing techniques.
- **M&A political and communications advisory** — Non-legal transaction support that coordinates outside advisers, anticipates regulatory roadblocks and shapes stakeholder and public understanding of complex deals.
- **Data science, AI and technology strategy** — Data-oriented client engagements, experimentation, targeting and internal AI transformation led by dedicated data science and AI personnel.

## Achievements

- Built a global consulting firm from a three-person launch in a borrowed, windowless Washington office in 2013.
- Signal Interactive Media reported reaching 90% of a 147 million-person class in the Equifax data-breach settlement notice program, with more than 15 million verified claims reported before the initial deadline.
- Signal's Takata notice program targeted more than 110 million potential claimants across more than 60 countries and 21 languages.
- After hurricanes disrupted traditional media, the Takata campaign delivered about 17 million bilingual digital impressions in Puerto Rico and the U.S. Virgin Islands in 17 days.
- Advised Quantum Energy Partners during the approximately $5 billion sale of Tug Hill and XcL Midstream to EQT.
- Made a minority investment in Global Counsel in 2024, aligning a network of approximately 150 employees across multiple regions at announcement.
- Publicly credits its PillPack work with helping the pharmacy navigate network and regulatory threats before Amazon's acquisition of the company.
- Greenbrier's Strava response moved from a two-day crisis war room to longer-term privacy changes and a relaunch of the global heatmap.

## Latest updates

- **2026-09** — The firm's current public output emphasizes 2026 U.S. election analysis, creator strategy and The Messina Memo, while its team now includes dedicated leadership for AI transformation and data science, AI and technology strategy.
- **2024-04** — TMG announced a global partnership and minority investment in London-based Global Counsel; the combined offering was described as roughly 150 employees across the U.S., Europe, the Middle East and Asia.
- **2023-04** — Amplify Media Strategy relaunched its website and highlighted Big AL, its proprietary real-time competitive media tracking platform.
- **2022-07** — TMG and Greenbrier formally announced a specialized blockchain and Web3 practice after working in the sector since 2014.
- **2021** — TMG acquired San Francisco Bay Area consumer technology and lifestyle agency Segal Communications, expanding its West Coast communications offering.

## Links

- Website: https://themessinagroup.com
- LinkedIn: https://www.linkedin.com/company/messina-group

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Profile page: https://yespress.io/the-messina-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-21