# The Martin Group

> The Martin Group is a Buffalo-headquartered independent integrated communications agency founded by Tod Martin in 2001. Its 108 associates serve more than 200 active accounts with research, strategy, creative, media, digital marketing, social, public relations, public affairs, websites, and production. A minority investment from Hearst and a sequence of acquisitions have expanded the firm across New York and into West Palm Beach while preserving specialist teams such as Mr. Smith as distinct divisions.

- **Founded:** 2001
- **Headquarters:** Buffalo, United States
- **Founders:** Tod Martin (Founder, Chairman and CEO)
- **Products:** Research, strategy and analytics, Creative and brand development, Media and advertising, Digital marketing and websites, Public relations and public affairs
- **Notable:** Grew from a one-person startup in 2001 to 108 associates and more than 200 active accounts by September 2026., Expanded into Rochester, the Albany Capital Region, New York City, and West Palm Beach, with remote staff in several other U.S. markets., Won 29 awards at the 2026 Buffalo American Advertising Awards, including four Gold ADDYs and a Best of Show finalist recognition for Sodexo Live! work.

## Products & services

- **Research, strategy and analytics** — Audience, market and performance research used to shape positioning, campaigns, testing, and optimization.
- **Creative and brand development** — Brand strategy, identity, campaign concepts, copy, design, environmental branding, and collateral.
- **Media and advertising** — Media planning and buying across paid digital, search, social, print, broadcast, and out-of-home channels.
- **Digital marketing and websites** — Search marketing, conversion strategy, web design, development, analytics, and campaign optimization.
- **Public relations and public affairs** — Media relations, crisis communications, thought leadership, community relations, issue advocacy, and government-facing campaigns.
- **Social media, content and production** — Platform strategy and management, influencer programs, content creation, video, photography, and in-house production.
- **Custom Studios** — Specialized branded-content and production capacity tailored to client programs.

## Achievements

- Grew from a one-person startup in 2001 to 108 associates and more than 200 active accounts by September 2026.
- Expanded into Rochester, the Albany Capital Region, New York City, and West Palm Beach, with remote staff in several other U.S. markets.
- Won 29 awards at the 2026 Buffalo American Advertising Awards, including four Gold ADDYs and a Best of Show finalist recognition for Sodexo Live! work.
- Won 18 awards at the 2025 PRSA Buffalo Niagara Excalibur Awards, including Platinum Best in Show for work with USA Football.
- Won 10 awards from 13 entries at the 2025 Healthcare Advertising Awards for work with Kaleida Health, Samaritan Medical Center, and the New York State Society of Physician Associates.
- Earned a national PRSA Silver Anvil in 2018 for the John R. Oishei Children's Hospital move campaign.
- Restored an 18,000-square-foot, 1919 building in Buffalo's Theatre District as its headquarters in a $2.3 million project.

## Latest updates

- **2026-09** — Marked its 25th anniversary with 108 associates, more than 200 active accounts, and operations across five named markets.
- **2026-09** — Published new food-and-beverage and sports-marketing analysis ahead of the overlapping fall sports calendar.
- **2026-05** — Acquired the eight-person Mr. Smith Agency; the studio retained its name and became a distinct division.
- **2026-05** — Reported 29 wins at the 2026 Buffalo ADDYs across work for Sodexo Live!, Kaleida Health, New Era Cap, Double H Ranch, and the agency itself.
- **2026-03** — Launched a redesigned agency website after a two-year active build and several earlier years of discussion.

## Links

- Website: https://www.martingroup.co/
- LinkedIn: https://www.linkedin.com/company/53643/
- Twitter/X: https://twitter.com/tmgbrandfuel
- YouTube: https://www.youtube.com/@martingroupco
- Instagram: https://www.instagram.com/martingroupco/
- Facebook: https://www.facebook.com/TheMartinGroup

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Profile page: https://yespress.io/the-martin-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-24