# The League

> The League is a New York-based nonprofit social-impact collective that mixes cultural and political audience research with creators, entertainment, sports, brands and community partners. Its work ranges from documentary impact campaigns and civic education to influencer programs and original platforms such as Black on Purpose, which the organization says reached 1.2 million people in Detroit and Milwaukee.

- **Founded:** 2018
- **Headquarters:** New York, United States
- **Founders:** Tracy Sturdivant (Co-founder and President & CEO), Becca Rueble (Co-founder and Chief Operating Officer)
- **Products:** Audience Insights, Influencer Amplification, Entertainment Impact Campaigns, Purpose-Driven Brand Strategy, Black on Purpose
- **Notable:** A 2024 lifestyle-creator campaign about state supreme courts used more than 60 Ohio and Michigan creators, produced more than 245 pieces of content and reported reaching over 16 million people., Black on Purpose reported reaching 1.2 million people with more than 150 pieces of content after its fall 2024 launch., The historic Ketanji Brown Jackson nomination campaign enlisted 34 TikTok and Instagram creators whose combined communities exceeded 8 million followers.

## Products & services

- **Audience Insights** — A proprietary approach combining cultural and political data to identify audiences and turn findings into campaign strategy.
- **Influencer Amplification** — Creator recruitment, briefing and campaign execution through a curated network of more than 200 influencers.
- **Entertainment Impact Campaigns** — Narrative advising and public-engagement campaigns for film and television, including community events, educational material and creator content.
- **Purpose-Driven Brand Strategy** — Impact consulting, content creation and strategic partnerships for brands seeking credible social-impact work.
- **Black on Purpose** — A platform created by and for Black men in Detroit and Milwaukee, using original content and conversation to engage civic life, gender, leadership and local issues.
- **Game4Good Minnesota** — Multi-phase sports programming with Minnesota professional teams and Don't Follow the Wave focused on belonging, healing and expanding diverse creative talent in sports.

## Achievements

- A 2024 lifestyle-creator campaign about state supreme courts used more than 60 Ohio and Michigan creators, produced more than 245 pieces of content and reported reaching over 16 million people.
- Black on Purpose reported reaching 1.2 million people with more than 150 pieces of content after its fall 2024 launch.
- The historic Ketanji Brown Jackson nomination campaign enlisted 34 TikTok and Instagram creators whose combined communities exceeded 8 million followers.
- Black on Purpose won Gold for nonprofit DEI campaign and Silver for nonprofit DEI community engagement at the 2025 Anthem Awards; Amplify the Courts won Bronze for creator collaboration in human and civil rights.
- The Rebellious Life of Mrs. Rosa Parks social-impact campaign was a 2024 Webby honoree and a Silver Anthem winner.
- The When Claude Got Shot impact campaign won Gold and Silver Anthem Awards in 2024.

## Latest updates

- **2026-04** — The organization highlighted Game4Good Minnesota, a sports-and-community program with the Timberwolves, Lynx, Vikings and Don't Follow the Wave.
- **2026-04** — Tracy Sturdivant announced she would leave The League to become the tenth president and CEO of the Ms. Foundation for Women in September 2026; co-founder and COO Becca Rueble was named to lead The League after the transition.
- **2025-11** — The League reported three 2025 Anthem Awards: Gold and Silver for Black on Purpose and Bronze for Amplify the Courts.

## Links

- Website: https://www.wearetheleague.org/
- LinkedIn: https://www.linkedin.com/company/we-are-the-league/
- Instagram: https://www.instagram.com/leadwithleague/

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Profile page: https://yespress.io/the-league
Published by YesPress — https://yespress.io
Last updated: 2026-09-23