# The Lanby

> The Lanby is a membership-based, hospitality-led primary care practice in New York City that reimagines concierge medicine for a modern, prevention-minded patient. Founded in 2021 by breast cancer survivor Chloe Harrouche, it pairs every member with a dedicated care team - a lead physician, wellness advisor, medical assistant, physician associate, and member advocate - to connect the dots across medicine, wellness, and care coordination. For a flat annual fee and no insurance friction, members get unlimited visits, advanced diagnostics with 85+ biomarkers, personalized care plans, and expedited specialist referrals.

- **Founded:** 2021
- **Headquarters:** New York, New York, United States
- **Founders:** Chloe Harrouche (Co-Founder & CEO), Tandice Urban (Co-Founder)
- **Team size:** ~25 employees
- **Products:** Primary Care Membership, Advanced Diagnostics, Just The Labs, Care Coordination & Referrals, Wellness & Nutrition Guidance
- **Notable:** Launched a full-service, hospitality-led primary care membership in NYC in 2021., Raised $2.7M seed round led by Female Founders Fund in November 2022 (total funding reported around $4.85M)., Built a five-role care-team model spanning medicine, wellness, and coordination.

## Products & services

- **Primary Care Membership** — Flat-fee, no-insurance membership pairing each member with a dedicated care team (lead physician, wellness advisor, medical assistant, physician associate, member advocate). Includes unlimited in-person and virtual visits, personalized care plans, and digital chat support.
- **Advanced Diagnostics** — On-site diagnostics and comprehensive lab panels covering hormone, metabolic, cardiovascular, and nutrient health, interpreted against functional reference ranges.
- **Just The Labs** — A standalone service testing 85+ biomarkers for non-members, offering a detailed look into hormone, metabolic, cardiovascular health, and nutrient levels.
- **Care Coordination & Referrals** — Expedited referrals to trusted specialists, medical record retrieval and consolidation, and hands-on navigation via a member advocate.
- **Wellness & Nutrition Guidance** — Nutrition, fitness, and metabolic optimization led by a registered-dietitian wellness advisor, plus curated programming and lifestyle guidance.
- **Pediatric Care** — Primary care services extended to children within the membership model.

## Achievements

- Launched a full-service, hospitality-led primary care membership in NYC in 2021.
- Raised $2.7M seed round led by Female Founders Fund in November 2022 (total funding reported around $4.85M).
- Built a five-role care-team model spanning medicine, wellness, and coordination.
- Reached capacity with a waitlist, signaling strong demand for the model.
- Launched 'Just The Labs,' a standalone 85+ biomarker diagnostic offering.

## Latest updates

- **2022-11** — Closed a $2.7M seed round led by Female Founders Fund with Goodwater Capital, Launch, and Magic Fund.
- **2024-05** — Profiled by The Purist as a new model of 'club wellness' primary care.
- **2024-04** — Expanded diagnostics with the 'Just The Labs' 85+ biomarker offering.

## Links

- Website: https://thelanby.com
- LinkedIn: https://www.linkedin.com/company/the-lanby
- Twitter/X: https://twitter.com/thelanby
- YouTube: https://www.youtube.com/@TheLanby
- Instagram: https://www.instagram.com/the.lanby

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Profile page: https://yespress.io/the-lanby
Published by YesPress — https://yespress.io
Last updated: 2026-07-02