# The Krazy Coupon Lady

> The Krazy Coupon Lady is a female-founded consumer media company that turns scattered sales, coupons, rebates, and store rules into step-by-step deal formulas. Its free website, mobile app, alerts, newsletters, and social channels help shoppers save on everyday purchases, while advertising, affiliate commerce, sponsored content, and brand partnerships fund the service and connect marketers with value-conscious, purchase-ready audiences.

- **Founded:** 2009
- **Headquarters:** Meridian, United States
- **Founders:** Heather Wheeler (Co-founder), Joanie Demer (Co-founder)
- **Team size:** 130+ employees across 20+ US states according to the company careers page; supplied company data lists approximately 140 employees
- **Products:** TheKrazyCouponLady.com, KCL mobile app, 1-Clip Deals, Newsletters and deal alerts, Brand partnerships and retail media
- **Notable:** Built a consumer community that KCL says exceeds 3 million app shoppers and 5 million social followers., The Android app has surpassed 1 million downloads and holds a 4.8-star rating with roughly 69,000 reviews as of August 2026., Google's 2025 publisher profile says KCL has served more than 65 million shoppers across its website and app.

## Products & services

- **TheKrazyCouponLady.com** — A free consumer website publishing verified deals, coupons, store guides, weekly ads, sale calendars, return policies, freebies, and money-saving explainers.
- **KCL mobile app** — A free iOS and Android shopping app with personalized deal feeds, brand and product alerts, coupons, promo codes, shopping lists, and step-by-step deal breakdowns.
- **1-Clip Deals** — An app feature that links participating store loyalty accounts so KCL can clip eligible store coupons and show shoppers how to combine them with other savings.
- **Newsletters and deal alerts** — Opt-in email, SMS, and push notifications tailored to stores, brands, products, and major shopping events.
- **Brand partnerships and retail media** — Campaign strategy, sponsored editorial, short-form deal formulas, in-store photography, social content, video, offer amplification, sign-up acquisition, and campaign reporting for consumer brands.
- **Pick Another Checkout Lane, Honey** — A practical couponing book co-authored by Heather Wheeler and Joanie Demer; the company says it has sold more than 50,000 copies.

## Achievements

- Built a consumer community that KCL says exceeds 3 million app shoppers and 5 million social followers.
- The Android app has surpassed 1 million downloads and holds a 4.8-star rating with roughly 69,000 reviews as of August 2026.
- Google's 2025 publisher profile says KCL has served more than 65 million shoppers across its website and app.
- Named number 57 on the 2026 Top 100 Inspiring Workplaces in North America list.
- Received the Association for Coupons and Promotions' 2025 Industry Impact Award.
- The founders' book, Pick Another Checkout Lane, Honey, has sold more than 50,000 copies according to KCL.
- Founders Heather Wheeler and Joanie Demer have appeared on national programs including Today, Good Morning America, The View, and TLC's Extreme Couponing.
- Published brand case studies report sales lifts ranging from 11% to more than 200%, depending on campaign and measurement period.

## Latest updates

- **2026-08** — The KCL Android app was updated on August 4, 2026, with its listing promoting 1-Clip Deals, personalized alerts, and coverage of more than 50 stores.
- **2026-06** — The Krazy Coupon Lady ranked number 57 in the 2026 Top 100 Inspiring Workplaces across North America.
- **2026-01** — KCL reported adding 22,000 Instagram followers in January, reaching 6.2 million accounts, and increasing combined Instagram and TikTok reach by 96%.
- **2025-04** — KCL published its State of Couponing 2025 survey of 3,250 app users, reporting that 71% used coupons to afford necessities or items otherwise beyond their budgets.
- **2025** — The Association for Coupons and Promotions named The Krazy Coupon Lady its 2025 Industry Impact Award recipient.

## Links

- Website: https://thekrazycouponlady.com
- LinkedIn: https://www.linkedin.com/company/krazy-coupon-lady-llc
- Twitter/X: https://twitter.com/KrazyCouponLady
- YouTube: https://www.youtube.com/user/TheKrazyCouponLady
- Instagram: https://instagram.com/thekrazycouponlady
- Facebook: https://www.facebook.com/TheKrazyCouponLady
- TikTok: https://www.tiktok.com/@thekrazycouponlady

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Profile page: https://yespress.io/the-krazy-coupon-lady
Published by YesPress — https://yespress.io
Last updated: 2026-08-10