# The James Agency

> The James Agency is a founder-led, privately held integrated marketing firm in Scottsdale that combines strategy, media, creative, web, video, public relations, influencer relations, and social media under one roof. Founded by Veronique James in 2005, it works mainly with middle-market organizations and is especially visible in hospitality, tourism, food and beverage, real estate, sports, nonprofit, and consumer brands. Its clearest point of difference is not any single channel but its attempt to make one evidence-led strategy govern all of them.

- **Founded:** 2005
- **Headquarters:** Scottsdale, United States
- **Founders:** Veronique James (Founder and Chief Executive Officer)
- **Products:** Stratagem, Consulting and Strategy, Media, Creative, Web, Email, SEO and GEO
- **Notable:** Exceeded the Guaranteed Rate Bowl's 20 million impression goal with more than 38 million impressions; associated campaigns included 827,000 Bleachers impressions and 1.4 million Caesars Fan Lounge impressions., Helped Portico, Belgravia Group's first Arizona community, reach full occupancy before construction was complete through coordinated PR, paid media, photography, video, and social content., Reported a 13% increase in November-December donations for St. Vincent de Paul's Arizona Charitable Tax Credit campaign, which used real recipients and case workers.

## Products & services

- **Stratagem** — A proprietary research and brand-strategy process using stakeholder interviews, competitive audits, audience analysis, positioning, personas, and channel planning to create a marketing roadmap.
- **Consulting and Strategy** — Business consultation, audience research, brand positioning, campaign planning, persona development, and marketing roadmaps.
- **Media** — Media strategy, planning, buying, targeting, paid search, paid social, optimization, and performance reporting across traditional and digital channels.
- **Creative** — Brand identity, campaign concepts, messaging, copywriting, graphic design, collateral, packaging, and digital advertising assets.
- **Web, Email, SEO and GEO** — Website strategy and development, user experience, email design and deployment, search optimization, and visibility in AI-generated answers.
- **Video and Photography** — In-house concepting, production, photography, editing, motion, and campaign content.
- **Public Relations and Influencer Relations** — Media relations, crisis communications, publicity, local-market launches, influencer sourcing, outreach, and management.
- **Social Media** — Organic social strategy, community management, content creation, channel management, and reporting.

## Achievements

- Exceeded the Guaranteed Rate Bowl's 20 million impression goal with more than 38 million impressions; associated campaigns included 827,000 Bleachers impressions and 1.4 million Caesars Fan Lounge impressions.
- Helped Portico, Belgravia Group's first Arizona community, reach full occupancy before construction was complete through coordinated PR, paid media, photography, video, and social content.
- Reported a 13% increase in November-December donations for St. Vincent de Paul's Arizona Charitable Tax Credit campaign, which used real recipients and case workers.
- Was named a Phoenix Business Journal Best Place to Work for at least five consecutive years by 2016, when it ranked second in its category.
- Appears on the Inc. 5000 according to founder Veronique James's public professional profile.
- Recovered from a self-reported 62% net revenue loss in one hour during the 2020 shutdown without layoffs, furloughs, or pay cuts, ending that year approximately $100,000 in the red.
- Expanded its Scottsdale office by 4,000 square feet to an approximately 12,000-square-foot footprint and extended its lease through June 2028.

## Latest updates

- **2026-09** — The agency's LinkedIn page highlighted integrated work for Ray Cammack Shows across strategy, creative, media, and social.
- **2026-09** — The agency announced work with Phoenix nonprofit Circle the City on web development, brand and messaging positioning, and social media support.
- **2026-08** — Its blog published an explainer on media buying and the continuing human role in planning, negotiation, and optimization alongside AI.
- **2026-04** — The agency launched a redesigned website emphasizing measurable integrated marketing and an expanded service line that includes GEO.
- **2025-03** — Veronique James detailed the firm's founding, open-book management, 10% cost project, and 2020 recovery on the An Agency Story podcast.

## Links

- Website: https://thejamesagency.com
- LinkedIn: https://www.linkedin.com/company/the-james-agency
- Twitter/X: https://twitter.com/thejamesagency
- Instagram: https://www.instagram.com/thejamesagency/
- Facebook: https://www.facebook.com/TheJamesAgency/
- TikTok: https://www.tiktok.com/@thejamesagency

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Profile page: https://yespress.io/the-james-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-24