# THE ICONIC

> THE ICONIC is an Australia and New Zealand online fashion and lifestyle platform that combines a first-party retail operation with a third-party marketplace. Its proposition runs from discovery and personalisation to local fulfilment, fast delivery, returns, loyalty and circular services, giving customers one place to shop thousands of global, local and own brands while giving brands a regional route to market.

- **Founded:** 2011
- **Headquarters:** Sydney, Australia
- **Founders:** Adam Jacobs (Co-founder), Finn Age Haensel (Co-founder), Andreas Otto (Co-founder), Cameron Votan (Co-founder), Ryan Tuohy (Co-founder)
- **Team size:** About 1,000 employees; LinkedIn places the company in the 1,001-5,000 employee band.
- **Products:** Online fashion and lifestyle store, Marketplace, THE ICONIC app, THE ICONIC Front Row, RE-ICONIC
- **Notable:** Built one of Australia and New Zealand's best-known pure-play fashion and lifestyle platforms after launching in 2011., ANZ returned to full-year growth in 2025, with constant-currency NMV up 5.7% and adjusted EBITDA of €26 million according to Global Fashion Group., Became a Certified B Corporation in March 2026.

## Products & services

- **Online fashion and lifestyle store** — A web and app storefront spanning women, men, sport, beauty, wellness, home, designer, kids, toys and a more responsible Considered assortment.
- **Marketplace** — A partner model in which brands retain inventory ownership and list products alongside THE ICONIC's owned retail inventory.
- **THE ICONIC app** — Mobile shopping with personalised recommendations, app-only offers, and real-time delivery and return tracking.
- **THE ICONIC Front Row** — A free, level-based loyalty program with ICONS currency, rewards, offers and experiences, co-designed with input from more than 50,000 customers.
- **RE-ICONIC** — A circular-services hub covering pre-loved fashion, donation or recycling, rescued imperfect stock, and repairs and alterations.
- **ICONIC Media** — A retail-media offering combining first-party data, sponsored products, creative production and full-funnel brand campaigns.

## Achievements

- Built one of Australia and New Zealand's best-known pure-play fashion and lifestyle platforms after launching in 2011.
- ANZ returned to full-year growth in 2025, with constant-currency NMV up 5.7% and adjusted EBITDA of €26 million according to Global Fashion Group.
- Became a Certified B Corporation in March 2026.
- Reported 100% renewable energy in operations and more than a 50% reduction in Scope 1 and 2 emissions ahead of 2030 targets at the time of B Corp certification.
- Launched Front Row after more than 50,000 customers contributed to loyalty-program research and design.
- Won Best Online Fashion Retailer and Online Retailer of the Year and entered the ORIAS Hall of Fame in 2026.

## Latest updates

- **2026-07** — THE ICONIC said its self-service advertising product had grown revenue 160% year over year in the first half of 2026, with more than 290 brands active, as it introduced the ICONIC Media identity.
- **2026-07** — THE ICONIC won Best Online Fashion Retailer and Online Retailer of the Year and was inducted into the ORIAS Hall of Fame.
- **2026-03** — THE ICONIC announced B Corp certification and a repairs and alterations pilot with Hello Tailr.
- **2026-03** — Parent Global Fashion Group reported that ANZ returned to growth in 2025, with NMV up 5.7% at constant currency and €26 million of adjusted EBITDA.
- **2025-12** — THE ICONIC secured new revolving credit facilities from National Australia Bank to support working capital.
- **2025-10** — THE ICONIC rolled out its Front Row loyalty program across Australia and New Zealand.
- **2025-09** — The Rescued category began selling cleaned and repaired new stock with minor imperfections at discounts from recommended retail price.

## Links

- Website: https://www.theiconic.com.au/
- LinkedIn: https://www.linkedin.com/company/the-iconic/
- Twitter/X: https://x.com/theiconicau
- Instagram: https://www.instagram.com/theiconicau/
- Facebook: https://www.facebook.com/IconicAU
- TikTok: https://www.tiktok.com/@theiconicau

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Profile page: https://yespress.io/the-iconic
Published by YesPress — https://yespress.io
Last updated: 2026-08-15