# The House of Rare

> The House of Rare is a Bengaluru-based fashion company that designs, manufactures and retails premium apparel through Rare Rabbit (men), Rareism (women), Rare Ones (kids) and Rare'z (footwear). Built on the founding family's decades of European garment manufacturing, it positions itself as 'accessible luxury' - contemporary, design-led clothing priced between fast fashion and imported labels. After bootstrapping past Rs 600 crore in revenue, it took its first outside capital in 2024-25 from A91 Partners and family offices including Nikhil Kamath's NkSquared and Manyavar's Ravi Modi, reaching a valuation near USD 279 million.

- **Founded:** 2015
- **Headquarters:** Bengaluru, India
- **Founders:** Manish Poddar (Founder & CEO), Akshika Poddar (Co-Founder)
- **Team size:** ~380 employees (Apollo); larger across retail operations
- **Products:** Rare Rabbit, Rareism, Rare Ones, Rare'z (Rarez)
- **Notable:** Bootstrapped past INR 600 crore in revenue before raising outside capital, Crossed ~INR 818 crore revenue in FY25, FY24 profit roughly doubled to ~INR 75 crore

## Products & services

- **Rare Rabbit** — Premium contemporary menswear - shirts, tees, jackets, blazers, ethnic and business wear, positioned as accessible luxury.
- **Rareism** — Women's contemporary fashion - dresses, tops, workwear, co-ords and seasonal collections.
- **Rare Ones** — Kidswear line covering denim, co-ords and everyday clothing for children.
- **Rare'z (Rarez)** — Footwear brand spanning sneakers, loafers and high-tops across men, women and kids.

## Achievements

- Bootstrapped past INR 600 crore in revenue before raising outside capital
- Crossed ~INR 818 crore revenue in FY25
- FY24 profit roughly doubled to ~INR 75 crore
- Expanded to 180+ exclusive stores and 700+ points of sale
- Built a four-brand house (Rare Rabbit, Rareism, Rare Ones, Rare'z)
- Manish Poddar / Rare Rabbit recognized as a breakout brand at India Business Leadership Awards

## Latest updates

- **2025-02** — Raised INR 50 crore from A91 Partners at a ~USD 279 million valuation, lifting A91's stake to ~14%.
- **2025-01** — Reported FY25 revenue of approximately INR 818 crore across 180+ stores and 700+ points of sale.
- **2024-06** — Closed first institutional round of INR 150 crore from A91 Partners, Gruhas, NkSquared and the Ravi Modi family office.

## Links

- Website: https://thehouseofrare.com
- LinkedIn: https://www.linkedin.com/company/thehouseofrare
- Twitter/X: https://twitter.com/rarerabbit_in
- Instagram: https://www.instagram.com/rarerabbit_in
- Facebook: https://facebook.com/RareRabbitIndia

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Profile page: https://yespress.io/the-house-of-rare
Published by YesPress — https://yespress.io
Last updated: 2026-08-14