# The Hog

> The Hog is a San Francisco startup from Y Combinator's Fall 2025 batch that packages people data, company data, web search, news, social signals, sentiment, and scraping behind a single pay-per-call API for AI agents and go-to-market teams. It routes each request through multiple data providers using waterfall logic, positioning itself as one endpoint that replaces a stack of tools like Clay, Apollo, Exa, and Tavily. Founded by growth operator Hudson Liao and AI engineer Paulo Nascimento, it aims to compress market research and outreach from hours into minutes.

- **Founded:** 2025
- **Headquarters:** San Francisco, United States
- **Founders:** Hudson Liao (CEO, Co-founder), Paulo Nascimento (Co-founder)
- **Team size:** 2-5
- **Products:** Web Intelligence API, People & Company Search, Social Search & Sentiment, AI GTM Command Center
- **Notable:** Accepted into Y Combinator's Fall 2025 batch, Launched an AI-native go-to-market command center and web intelligence API in 2025, Built a unified API that consolidates people, company, web, news, social, sentiment, and scraping data behind one endpoint

## Products & services

- **Web Intelligence API** — A single credit-based, pay-per-call API that unifies people search, company search, web search, social search, sentiment analysis, enrichment, monitoring, deep research, and scraping. Requests route through multiple data providers via waterfall logic to return the best available source.
- **People & Company Search** — Firmographic and contact data covering role, seniority, company, tech stack, and buying signals, with verified email and mobile enrichment.
- **Social Search & Sentiment** — Monitoring of X, Reddit, TikTok, and LinkedIn for live signals plus sentiment scoring, used for social listening and competitive monitoring.
- **AI GTM Command Center** — AI sales and marketing co-pilots that map ideal customer profiles across channels, generate ranked action plans, and monitor the competitive landscape - the go-to-market layer built on the API.

## Achievements

- Accepted into Y Combinator's Fall 2025 batch
- Launched an AI-native go-to-market command center and web intelligence API in 2025
- Built a unified API that consolidates people, company, web, news, social, sentiment, and scraping data behind one endpoint

## Latest updates

- **2025-09** — Raised a $130K seed round associated with the Y Combinator Fall 2025 batch.
- **2025-11** — Launched publicly on YC as an AI-native go-to-market command center and web intelligence API.

## Links

- Website: https://thehog.ai
- LinkedIn: https://www.linkedin.com/company/thehogai
- Twitter/X: https://x.com/TheHogAi
- YouTube: https://www.youtube.com/@TheHogAi
- Instagram: https://www.instagram.com/thehog.ai

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Profile page: https://yespress.io/the-hog-yc-f25
Published by YesPress — https://yespress.io
Last updated: 2026-07-30
