# The Hoffman Agency

> The Hoffman Agency is an independent global communications consultancy founded in Silicon Valley in 1987. It helps technology companies and the technology arms of non-tech businesses turn complex ideas into stories, then distributes those stories through earned media, content, social, search, paid channels, and executive communications. Its signature belief is that the small, human detail - the 'story shard' - often does more persuasive work than a polished corporate claim.

- **Founded:** 1987
- **Headquarters:** San Jose, United States
- **Founders:** Lou Hoffman (Co-founder and CEO), Heather Hoffman (Co-founder)
- **Team size:** Approximately 370-400 employees globally in 2026, across 15 offices according to company and trade-directory materials.
- **Products:** Earned Media, Story Studio, Performance Content, Corporate and Crisis Communications, Employer Branding and Recruitment Marketing
- **Notable:** Named PRovoke Media Global Technology Agency of the Year in 2021 and 2023., Global fees reached $38.6 million in 2025, up 27% year over year and 91% from 2021., More than half of 2025 revenue - $22.2 million - came from clients supported in at least two markets.

## Products & services

- **Earned Media** — Media strategy, news, thought leadership, one-to-one pitching, and relationship building designed around what journalists can use.
- **Story Studio** — Story-mining workshops, interviewing, writing, visual storytelling, and distribution for companies and executives.
- **Performance Content** — Integrated digital communications combining creative work, data insight, search, social, podcasts, and paid distribution.
- **Corporate and Crisis Communications** — Reputation, executive, employee, and crisis planning for issues including cyber incidents, layoffs, product defects, and operational failures.
- **Employer Branding and Recruitment Marketing** — Research, messaging, content, and campaigns that help employers articulate a differentiated employee proposition.
- **GEDI - Generative Engine Discovery Insights** — A consulting audit that benchmarks brand visibility, narrative accuracy, citations, and authority across generative AI engines; no client software is installed.

## Achievements

- Named PRovoke Media Global Technology Agency of the Year in 2021 and 2023.
- Global fees reached $38.6 million in 2025, up 27% year over year and 91% from 2021.
- More than half of 2025 revenue - $22.2 million - came from clients supported in at least two markets.
- Won PRWeek Best Places to Work 2025 in the midsize-agency category in the United States.
- Included among PRovoke Media’s 40 Best Technology PR Agencies in the World for 2025.
- The 2015 XYZprinting launch produced 247 pieces of coverage across China and South Korea, according to the agency’s case study.
- The UK operation ended 2025 with £2 million in new business after a difficult post-acquisition integration period.

## Latest updates

- **2026-07** — Published a practical COMPUTEX 2026 guide through its Taiwan team, reflecting the agency’s continuing semiconductor focus.
- **2026-05** — Expanded its public point of view from being visible to being both seen and believed, emphasizing durable authority over short-lived attention.
- **2026-04** — Formalized 'earned discovery' as an approach that runs SEO and GEO together and prioritizes credible source placement over high-volume synthetic content.
- **2026** — Reported 88% staff use of AI, up from 61%, alongside wider adoption of the proprietary GEDI advisory methodology.
- **2025-09** — Introduced GEDI, built in-house to compare brand representation and cited sources across ChatGPT, Gemini, Claude, and Perplexity.
- **2025-03** — Acquired London B2B technology specialist CCGroup and merged it with Hoffman’s UK operation.

## Links

- Website: https://www.hoffman.com/
- LinkedIn: https://www.linkedin.com/company/the-hoffman-agency/
- Twitter/X: https://x.com/DailyBrew
- YouTube: https://www.youtube.com/@The_Hoffman_Agency
- Instagram: https://www.instagram.com/hoffman_agency/
- Facebook: https://www.facebook.com/TheHoffmanAgency

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Profile page: https://yespress.io/the-hoffman-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-14