# The Hinton Group

> The Hinton Group is a New York brand-strategy and communications agency founded by Nate Hinton in 2017. It works across fashion, jewelry, entertainment, technology, education, and culture, combining traditional publicity with business advice, partnerships, social strategy, celebrity and influencer relations, crisis management, and event production. Its distinctive premise is that press should arrive after the commercial and cultural groundwork is sound.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Nate Hinton (Founder and CEO)
- **Products:** Events and production, Business strategy and crisis management, Brand strategy and communications, Digital and social media, VIP, celebrity and influencer relations
- **Notable:** Named among Observer's notable fashion PR firms in 2018., Ranked No. 33 on Observer's 2019 PR Power 50., Nate Hinton appeared in Vogue's September 2020 issue as part of a new generation reshaping fashion communications.

## Products & services

- **Events and production** — Concept development, vendor and sponsorship management, guest lists, front-of-house operations, red-carpet and backstage media, press previews, runway shows and product launches.
- **Business strategy and crisis management** — Business focus for emerging labels, strategic counsel for heritage brands and steady guidance through sensitive issues.
- **Brand strategy and communications** — Brand-image development, positioning, rebranding, media relations, experiential marketing and traditional or experimental communications.
- **Digital and social media** — Community management, content curation and development, channel audits, paid media and social or influencer campaign execution.
- **VIP, celebrity and influencer relations** — Celebrity seeding, stylist relationships, campaign casting, ambassador identification and negotiation, and influencer programs.
- **Brand partnerships** — Strategic alliances, sponsor acquisition and co-marketing or co-branded programs designed to widen audiences and support sales.

## Achievements

- Named among Observer's notable fashion PR firms in 2018.
- Ranked No. 33 on Observer's 2019 PR Power 50.
- Nate Hinton appeared in Vogue's September 2020 issue as part of a new generation reshaping fashion communications.
- Clients Aliette and Hanifa appeared on Vanity Fair and InStyle covers, respectively, according to Business of Fashion.
- Clients Sergio Hudson and Pyer Moss were worn by Kamala Harris during the 2021 presidential inauguration.
- Ranked No. 17 on Observer's 2023 PR Power List.
- Nate Hinton was named one of Ebony's 40 Black creatives to watch in 2024.
- Ranked No. 23 on Observer's 2025 PR Power List.
- Led the rollout for De Beers Group's Forever Present holiday campaign and unveiled New Era Cap's Brand New Era apparel line.

## Latest updates

- **2026-09** — The company remains listed as a New York Fashion Week press office at 27 W 20th Street for the Fall/Winter 2026-27 season.
- **2025** — Observer ranked The Hinton Group No. 23 on its PR Power List, citing campaign work for De Beers Group, New Era Cap, Bally and Sergio Hudson.
- **2024** — Ebony named Nate Hinton among 40 Black creatives to watch in 2024.
- **2023** — Observer ranked the firm No. 17 and highlighted its work with Bally, De Beers Group, Moose Knuckles and Luxury Stores at Amazon.

## Links

- Website: https://www.thehintongroup.co
- LinkedIn: https://www.linkedin.com/company/the-hinton-group
- Instagram: https://www.instagram.com/thehintongroup

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Profile page: https://yespress.io/the-hinton-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-20