# The Herald Group

> The Herald Group is an independent Washington, D.C. public affairs and strategic communications firm that runs integrated policy campaigns for corporations, trade associations, coalitions, and nonprofits. Its work combines research, messaging, earned media, paid digital, creative, grassroots and grasstops mobilization, coalition management, and newer AI-assisted intelligence - a campaign-style model designed for clients whose business outcomes depend on policy, reputation, or regulatory decisions.

- **Founded:** 2005
- **Headquarters:** Washington, United States
- **Founders:** Matt Well (Co-founder and Managing Partner), Taylor Gross (Co-founder), Doug McGinn (Co-founder and Partner)
- **Products:** Integrated public affairs campaigns, Coalition, grassroots, and grasstops advocacy, Corporate, crisis, and litigation communications, Digital, advertising, social, and creative, AI and analytics
- **Notable:** Celebrated 20 years in business in 2025., The 2024 Manufacturing Express campaign covered 22 states and more than 80 stops, generated more than 1.7 million impressions and 74,000 social engagements, and was associated with a 36% lift in engagement with AEM content., The Manufacturing Express work earned a Reed Awards honorable mention and was a finalist in Ragan PR Daily's Social Media & Digital Awards.

## Products & services

- **Integrated public affairs campaigns** — Strategy, research, messaging, paid and earned media, digital execution, and stakeholder engagement organized around a policy or reputation goal.
- **Coalition, grassroots, and grasstops advocacy** — Coalition design and management, supporter recruitment, constituent activation, and mobilization of locally influential validators.
- **Corporate, crisis, and litigation communications** — Reputation positioning, rapid response, transaction communications, litigation threat mapping, media strategy, and stakeholder counsel.
- **Digital, advertising, social, and creative** — Audience targeting, paid media, CTV, social and influencer programs, content, design, video, websites, and performance measurement.
- **AI and analytics** — Narrative intelligence, online monitoring, synthetic audience testing, answer-engine visibility, and analysis of stakeholder influence.

## Achievements

- Celebrated 20 years in business in 2025.
- The 2024 Manufacturing Express campaign covered 22 states and more than 80 stops, generated more than 1.7 million impressions and 74,000 social engagements, and was associated with a 36% lift in engagement with AEM content.
- The Manufacturing Express work earned a Reed Awards honorable mention and was a finalist in Ragan PR Daily's Social Media & Digital Awards.
- Reported three client campaign awards, six honorable mentions, and an AVA Digital Awards Platinum award for its digital team in 2025.
- Won four Gold and three Honorable Mention honors in the 2026 Hermes Creative Awards.
- Won Gold for Best Political Website and Silver for Best Advertising Campaign at the 2026 MUSE Creative Awards.

## Latest updates

- **2026-09** — Added corporate communications and public affairs executive Kaelan Hollon to its leadership team, its 15th full-time hire of 2026, with a focus on healthcare, patient advocacy, corporate communications, and M&A.
- **2026-04** — Announced seven Hermes Creative Awards honors across client work and the firm's own digital presence.
- **2026-03** — Won Gold and Silver at the MUSE Creative Awards for work supporting the Alliance for IRS Accountability.
- **2026-02** — Created a Senior Director role focused on digital, AI innovation, and analytics.
- **2025-12** — Closed its 20th-anniversary year after 16 hires, 24+ industry events and conferences, and multiple campaign awards.

## Links

- Website: https://theheraldgroup.com
- LinkedIn: https://www.linkedin.com/company/the-herald-group/
- Twitter/X: https://twitter.com/theheraldgroup
- Facebook: https://www.facebook.com/TheHeraldGroupLLC

---

Profile page: https://yespress.io/the-herald-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-23