# The HEINEKEN Company

> The HEINEKEN Company is an Amsterdam-based global brewer and beverage group that develops, produces, markets and distributes more than 340 beer and cider brands, led by Heineken, across more than 190 countries. Its advantage is a two-speed portfolio: globally recognized premium brands provide scale while local labels, breweries, route-to-market systems and relationships with retailers and hospitality venues keep the business relevant market by market. Alongside alcoholic beer and cider, it is expanding alcohol-free products, digital ordering for trade customers, connected-brewery technology and lower-carbon production.

- **Founded:** 1864
- **Headquarters:** Amsterdam, Netherlands
- **Founders:** Gerard Adriaan Heineken (Founder)
- **Team size:** More than 85,000 employees
- **Products:** Heineken, Heineken 0.0, Global and regional beer portfolio, Cider and beyond-beer beverages, Eazle and digital B2B commerce
- **Notable:** Built the Heineken brand into a product sold in more than 190 countries., Assembled a portfolio of more than 340 international, regional, local and specialty beers and ciders., Reported €34.257 billion in revenue and €2.6 billion in free operating cash flow for 2025.

## Products & services

- **Heineken** — The group's flagship international premium lager brand, including Heineken Silver and other market variants.
- **Heineken 0.0** — Alcohol-free lager designed to extend the brand into moderation and alcohol-free occasions.
- **Global and regional beer portfolio** — A portfolio including Amstel, Birra Moretti, Desperados, Tiger, Tecate, Sol, Dos Equis, Red Stripe, Cruzcampo and many local brands.
- **Cider and beyond-beer beverages** — Ciders, flavored beverages, hard seltzers, soft drinks and selected wine and spirits businesses in some markets.
- **Eazle and digital B2B commerce** — Digital ordering and business services that help trade customers manage replenishment and interaction with local HEINEKEN operating companies.
- **Heineken Studio** — An experimental platform pairing brewing and innovation teams with cultural collaborators to test products and social experiences.
- **Heineken 0.0 Ultimate** — A U.S.-launched alcohol-free beer positioned with zero alcohol, zero calories and zero sugar.

## Achievements

- Built the Heineken brand into a product sold in more than 190 countries.
- Assembled a portfolio of more than 340 international, regional, local and specialty beers and ciders.
- Reported €34.257 billion in revenue and €2.6 billion in free operating cash flow for 2025.
- Delivered more than €500 million in gross savings in 2025 while growing operating profit on an organic basis.
- Expanded zero-alcohol options to markets covering 91% of the business by volume by late 2025.
- Reduced Scope 1 and 2 greenhouse-gas emissions by 34% versus 2022 by late 2025.
- Deployed Smart Brewery technology in almost 100 breweries, connecting about 900 production lines and 7,000 machines.
- Heineken was ranked the number-one brand in the 2026 WARC Creative 100.
- Opened a €45 million global R&D center in the Netherlands in 2025.

## Latest updates

- **2026-08** — First-half 2026 reporting showed €14.841 billion in net revenue, up 2.7% organically, and €2.170 billion in operating profit, up 6.7% organically; total volume grew 1.6% with licensed volume providing much of the increase.
- **2026-06** — The Supervisory Board nominated Rafael Oliveira, formerly CEO of JDE Peet's, to become Chair of the Executive Board and CEO for a four-year term effective October 1, 2026, subject to shareholder appointment.
- **2026-05** — HEINEKEN consolidated its global creative agency roster under Publicis, WPP and Stagwell, retained dentsu for global media and Publicis for secondary production.
- **2026-04** — The company extended its Rijksmuseum partnership through 2028 and opened a business-services center in Hyderabad, India.
- **2026-04** — First-quarter total volume grew 1.2% organically, premium volume rose 5.8% and Heineken brand volume grew 6.9%; full-year operating-profit guidance remained 2% to 6% organic growth.
- **2026-03** — Heineken 0.0 Ultimate launched in the United States with zero alcohol, calories and sugar, while HEINEKEN began integrating its expanded Costa Rican and Central American operations.
- **2026-02** — FY2025 results showed €34.257 billion in IFRS revenue, €2.6 billion in free operating cash flow and more than €500 million in gross savings.
- **2026-02** — The Connected Brewery program reported more than 1,200 deployments and over €18 million in 2025 savings.
- **2026-01** — HEINEKEN announced that Dolf van den Brink would step down as CEO on May 31, 2026 and remain available as an adviser for eight months.

## Links

- Website: https://www.theheinekencompany.com/
- LinkedIn: https://www.linkedin.com/company/heineken
- Twitter/X: https://twitter.com/HEINEKENCorp
- YouTube: https://www.youtube.com/@heineken
- Instagram: https://www.instagram.com/theheinekencompany/
- Facebook: https://facebook.com/HeinekenNow/
- TikTok: https://www.tiktok.com/@heineken

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Profile page: https://yespress.io/the-heineken-company
Published by YesPress — https://yespress.io
Last updated: 2026-08-13