# The Harris Poll

> The Harris Poll is one of the longest-running public opinion and market research firms in the United States, tracking the sentiment, behaviors, and motivations of American adults since 1963. Now part of Stagwell (NASDAQ: STGW), it pairs decades of polling heritage with AI-powered research tools such as the Harris Quest suite, advising leaders, brands, and institutions on how to anticipate change and act with confidence.

- **Founded:** 1963
- **Headquarters:** New York, New York, United States
- **Founders:** Louis Harris (Founder (Louis Harris & Associates, 1956; The Harris Poll, 1963))
- **Team size:** ~470 employees
- **Products:** Public Opinion Polling, Harris Quest, Lou AI Analyst, Brand & Reputation Strategy, Custom & Syndicated Research
- **Notable:** One of the longest-running surveys measuring U.S. public opinion (since 1963)., Louis Harris was among the first pollsters to advise a U.S. presidential campaign (John F. Kennedy, 1960)., Built the Harris Quest AI research suite, bringing real-time AI to brand and opinion research.

## Products & services

- **Public Opinion Polling** — One of the longest-running surveys of U.S. public opinion, tracking sentiment, behaviors and motivations of American adults since 1963.
- **Harris Quest** — An AI-powered, real-time research software suite (QuestBrand, QuestDIY, QuestPRO, QuestCX, QuestIC, QuestAI) built with Maru and part of the Stagwell Marketing Cloud.
- **Lou AI Analyst** — A voice-enabled AI analyst built natively inside the HarrisQuest brand tracking platform, launched 2026.
- **Brand & Reputation Strategy** — Brand health tracking, corporate reputation consulting, and reputation management advisory.
- **Custom & Syndicated Research** — Survey design, custom research, tracking studies, omnibus solutions, and syndicated research across industries.
- **Harvard-Harris Poll** — Monthly survey partnership with Harvard University's Center for American Political Studies.

## Achievements

- One of the longest-running surveys measuring U.S. public opinion (since 1963).
- Louis Harris was among the first pollsters to advise a U.S. presidential campaign (John F. Kennedy, 1960).
- Built the Harris Quest AI research suite, bringing real-time AI to brand and opinion research.
- Launched Lou, a voice-enabled AI analyst, inside HarrisQuest (2026).
- Operates the widely cited Harvard-Harris Poll partnership.

## Latest updates

- **2026-04** — HarrisQuest launched Lou, a voice-enabled AI analyst built natively inside its brand tracking platform.
- **2025-11** — Stagwell appointed Jonathan Gardner as CEO of Harris Quest.
- **2024-07** — The Harris Poll acquired BERA to strengthen Harris Quest's predictive brand technology.
- **2024** — Maru rebranded as The Harris Poll UK, expanding the firm's international footprint.

## Links

- Website: https://theharrispoll.com
- LinkedIn: https://www.linkedin.com/company/harris-poll
- Twitter/X: https://twitter.com/HarrisPoll
- Facebook: https://www.facebook.com/harrisinteractive

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Profile page: https://yespress.io/the-harris-poll
Published by YesPress — https://yespress.io
Last updated: 2026-06-06