# The Good Crisp Company

> The Good Crisp Company is a Colorado-based snack brand founded by Australian entrepreneur Matt Parry to rebuild familiar canister crisps, crinkle-cut chips and cheese balls with gluten-free, non-GMO and cleaner-label formulations. It sells direct online and through more than 20,000 retail doors across the United States, Canada, Australia and the United Kingdom, and was acquired by consumer-brand investment platform MPearlRock in January 2026 for undisclosed terms.

- **Founded:** 2015
- **Headquarters:** Boulder, United States
- **Founders:** Matthew Parry (Founder and CEO)
- **Team size:** 11-50 employees on LinkedIn; supplied commercial data lists 71 employees
- **Products:** Canister Crisps, Cheese Balls, Crinkle Cut Chips, Variety Packs and Minis, Color and Crunch Activity Kit
- **Notable:** Expanded from Australia into the United States and moved the founder's family and company base to Colorado., Reached more than 13,000 U.S. distribution points by December 2021., Grew to more than 20,000 retail doors across the U.S., Canada, Australia and the U.K. by January 2026.

## Products & services

- **Canister Crisps** — Stacked potato crisps sold in large and mini canisters, with flavors including Classic Original, Sour Cream & Onion, Outback BBQ, White Cheddar, Sea Salt & Vinegar and Spicy Jalapeño.
- **Cheese Balls** — Gluten-free cornmeal cheese balls in Cheddar and Spicy varieties, made with real cheese and without artificial colors or flavors.
- **Crinkle Cut Chips** — Ridged potato chips in classic and flavored varieties, positioned for dipping and certified gluten-free and non-GMO.
- **Variety Packs and Minis** — Multipacks and smaller formats for lunchboxes, trial and online ordering.
- **Color and Crunch Activity Kit** — A limited collaboration bundling six cheese-ball bags, Crayola crayons and a custom activity page.

## Achievements

- Expanded from Australia into the United States and moved the founder's family and company base to Colorado.
- Reached more than 13,000 U.S. distribution points by December 2021.
- Grew to more than 20,000 retail doors across the U.S., Canada, Australia and the U.K. by January 2026.
- Built a portfolio spanning canister crisps, cheese balls and crinkle-cut chips.
- Secured investment from Lotus Bakeries' FF2032 fund and growth debt from SG Credit Partners.
- Was acquired by MPearlRock in January 2026 for undisclosed terms.
- Maintains Gluten-Free Certification Organization certification and Non-GMO Project verification across its stated product range.

## Latest updates

- **2026-08** — The company promoted Costco roadshows through its LinkedIn feed.
- **2026-07** — Launched the Color and Crunch Activity Kit with Crayola, sold through the company website and selected retailers.
- **2026-01** — MPearlRock acquired The Good Crisp Company for undisclosed terms.
- **2025-10** — The brand highlighted seasonal Halloween recipes built around its Crinkle Cut Chips.

## Links

- Website: https://thegoodcrispcompany.com
- LinkedIn: https://www.linkedin.com/company/thegoodcrispcompany
- Twitter/X: https://twitter.com/thegoodcrisp
- Instagram: https://www.instagram.com/thegoodcrispcompany/
- Facebook: https://www.facebook.com/thegoodcrispcompany
- TikTok: https://www.tiktok.com/@thegoodcrispcompany

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Profile page: https://yespress.io/the-good-crisp-company
Published by YesPress — https://yespress.io
Last updated: 2026-08-18