# The Game Day

> The Game Day is a New York-based sports media company launched in 2020, combining social video and creator-led entertainment with betting picks, fantasy advice, sportsbook comparisons and calculators. It earns through affiliate referrals, sponsorships and content production for commercial partners.

- **Founded:** 2020
- **Headquarters:** New York, United States
- **Founders:** Matt Heiman (Founder & CEO), Steve Carey (Co-Founder & COO), Will Armitage (Co-Founder; CFO/advisor listed by Crunchbase)
- **Products:** TheGameDay.com, Betting calculators and betslip builder, The Game Day Media, Creator Program, The Game Day Casino
- **Notable:** Reported 100 million monthly impressions at its first anniversary in September 2021., Announced a USD 4.5 million Series A in December 2021., Secured a BIG3 production partnership for the 2022 season.

## Products & services

- **TheGameDay.com** — Sports picks, odds coverage, rankings, fantasy advice, sportsbook reviews and promotional information.
- **Betting calculators and betslip builder** — Public parlay, odds-conversion and hedging tools, plus a betslip builder.
- **The Game Day Media** — Social-first production, original formats and sponsorship integrations for brands and sports partners.
- **Creator Program** — Creator network announced with monthly compensation linked to channel size, engagement and growth.
- **The Game Day Casino** — Casino reviews, comparisons, bonus information and player guides; announced December 13, 2021.

## Achievements

- Reported 100 million monthly impressions at its first anniversary in September 2021.
- Announced a USD 4.5 million Series A in December 2021.
- Secured a BIG3 production partnership for the 2022 season.

## Latest updates

- **2026-10** — Research snapshot: the homepage features 2026 MLB World Series coverage and Super Bowl 61 odds; not a corporate launch announcement.
- **2025-10** — Affiliate policy displays an October 3, 2025 update date and discloses referral funding and editorial independence.

## Links

- Website: https://thegameday.com/
- LinkedIn: https://www.linkedin.com/company/the-game-day/
- Twitter/X: https://twitter.com/thegamedaynfl
- YouTube: https://www.youtube.com/channel/UCbtgIpOyI7nMqh8p8ayb57Q
- Instagram: https://www.instagram.com/thegamedaynfl/
- Facebook: https://www.facebook.com/TheGameDayNFL/
- TikTok: https://www.tiktok.com/@thegameday

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Profile page: https://yespress.io/the-game-day
Published by YesPress — https://yespress.io
Last updated: 2026-10-04