# The Friedman Group

> The Friedman Group is a Santa Monica brand-enhancement agency founded by Julie Friedman in 2001. It helps luxury hotels, premium consumer brands and international film festivals reach entertainment, sports and business decision-makers through introductions, hosted experiences, talent outreach, event logistics and relationship management. Its best-documented case turned a producers-and-writers retreat at Four Seasons Resort Maui into a Modern Family location placement and millions of media impressions.

- **Founded:** 2001
- **Headquarters:** Santa Monica, United States
- **Founders:** Julie Friedman (Founder and President)
- **Team size:** 14 employees in supplied Apollo data; LinkedIn lists 2-10 employees while displaying 14 associated profiles.
- **Products:** Relationship access and introductions, Luxury hospitality brand enhancement, Film festival representation, Experiential programs and events, Product placement and media exposure
- **Notable:** Produced the first Producers and Writers Retreat for Four Seasons Resort Maui at Wailea., Secured a Four Seasons Resort Maui location placement in ABC's Modern Family; the resort said the show reached roughly 10 million viewers, while the company reports millions of media impressions., Maintained a 21-year relationship with Giffoni Experience by 2026.

## Products & services

- **Relationship access and introductions** — Curated connections to hard-to-reach executives and talent in entertainment, sports and business.
- **Luxury hospitality brand enhancement** — Hosted experiences, relationship cultivation and entertainment-industry outreach designed to build visibility and qualified demand for hotels and resorts.
- **Film festival representation** — Talent outreach, invitation and RSVP management, representative communications and on-site talent logistics for international festivals seeking North American exposure.
- **Experiential programs and events** — Curated retreats and events that give influential guests a reason to experience a client brand directly.
- **Product placement and media exposure** — Relationship-led opportunities that can place client properties or products in entertainment and editorial contexts.

## Achievements

- Produced the first Producers and Writers Retreat for Four Seasons Resort Maui at Wailea.
- Secured a Four Seasons Resort Maui location placement in ABC's Modern Family; the resort said the show reached roughly 10 million viewers, while the company reports millions of media impressions.
- Maintained a 21-year relationship with Giffoni Experience by 2026.
- Built a roster spanning Four Seasons properties, Baccarat Hotel New York, P/S, Panerai and major international film festivals.
- Celebrated 22 years in business in 2024.

## Latest updates

- **2026-08** — Promoted Baccarat Hotel New York's Crystal Courtside tennis-season experience.
- **2026-08** — Highlighted the opening of Kai Holo Spa at client Four Seasons Resort Maui at Wailea.
- **2026-07** — Celebrated Four Seasons Resort Tamarindo being named No. 1 Resort in Mexico in Travel + Leisure's 2026 World's Best Awards.
- **2026-05** — Marked 21 years of work with Giffoni Experience ahead of the festival's 56th edition.
- **2026-05** — Shared the expansion of client P/S with new private terminals at Miami and Dallas Fort Worth airports.

## Links

- Website: https://www.friedmangrp.com/
- LinkedIn: https://www.linkedin.com/company/the-friedman-group-a-brand-enhancement-agency
- Twitter/X: https://twitter.com/Friedman_Group
- Instagram: https://www.instagram.com/thefriedmangroup
- Facebook: https://www.facebook.com/thefriedmangrp/

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Profile page: https://yespress.io/the-friedman-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-14