# The Forking Group

> The Forking Group is a Syosset, New York-based marketing agency built around a practical hospitality problem: restaurants are asked to present one coherent brand while their menus, listings, reviews, social feeds, ads, websites, photography, email and SMS often live with different owners. Founded by Genna Apfel and acquired by Foodie Card in 2023, the firm sells a consolidated, service-based answer spanning discovery, storytelling and revenue systems.

- **Founded:** 2020
- **Headquarters:** Syosset, United States
- **Founders:** Genna Apfel (Founder and Director)
- **Team size:** 11-50 employees reported on LinkedIn
- **Products:** Digital Discovery Strategy, Brand Storytelling & Narrative, Growth & Revenue Systems, Restaurant Operations Collateral
- **Notable:** Acquired by Foodie Card in July 2023., The Forking Group trademark was registered in the United States on April 9, 2024., Secured a Dining Alliance channel partnership with member pricing benefits.

## Products & services

- **Digital Discovery Strategy** — Local SEO, directory and location management, reputation management, content-gap analysis, answer-engine optimization and generative-engine optimization.
- **Brand Storytelling & Narrative** — Brand strategy, web design, photography, videography, social content, influencer marketing and public relations.
- **Growth & Revenue Systems** — Paid media, conversion work, loyalty and retention frameworks, analytics, customer-acquisition analysis, and email and SMS lifecycle marketing.
- **Restaurant Operations Collateral** — Menu creation, signage, point-of-sale printing, event management and digital menu maintenance.

## Achievements

- Acquired by Foodie Card in July 2023.
- The Forking Group trademark was registered in the United States on April 9, 2024.
- Secured a Dining Alliance channel partnership with member pricing benefits.
- Expanded its public service architecture into three connected practices: digital discovery, brand storytelling, and growth and revenue systems.

## Latest updates

- **2026-09** — The current site presents the agency through three integrated pillars - digital discovery, brand storytelling, and growth and revenue systems - and says its frameworks can serve brands nationwide beyond its hospitality core.
- **2026-09** — The agency's discovery offer now explicitly includes answer-engine and generative-engine optimization alongside local SEO, directory mapping and reputation work.
- **2024-04** — The Forking Group trademark, owned by Foodie Card, Inc., was federally registered.
- **2024-01** — Foodie Card publicly announced its acquisition of The Forking Group, completed in July 2023.

## Links

- Website: https://theforkinggroup.com/
- LinkedIn: https://www.linkedin.com/company/the-forking-group/
- YouTube: https://www.youtube.com/@TheForkingGroup
- Instagram: https://www.instagram.com/forkinggroupagency
- Facebook: https://www.facebook.com/TheForkingGroupAgency/

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Profile page: https://yespress.io/the-forking-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-19