# The Food Group

> The Food Group is a WPP-owned, full-service food and beverage marketing agency founded in 1968. From offices including Chicago, New York, Tampa and Miami, it combines strategy, creative, media, public relations, digital, shopper marketing and culinary development for manufacturers and brands such as Unilever Food Solutions, Campbell's, Mondelēz International and Perdue. Its distinctive asset is domain depth: chefs and food scientists work alongside researchers, designers and media specialists, supported by a proprietary panel of more than 4,000 foodservice operators.

- **Founded:** 1968
- **Headquarters:** Chicago, United States
- **Products:** Strategy and data intelligence, Creative and production, Activation, Culinary innovation, Shopper and sales enablement
- **Notable:** Founded in 1968 and active for more than five decades., Campbell's foodservice work lifted the share of operators who perceived the company as having a broad portfolio to 75%, nearly double the prior-year study., The Hellmann's work featuring Matty Matheson won Silver at The Drum Awards for Marketing in 2025 and Gold in 2026, according to The Food Group.

## Products & services

- **Strategy and data intelligence** — Industry, brand and product strategy; go-to-market planning; communications; user-journey mapping; CRM data and audience segmentation.
- **Creative and production** — Brand identity, campaigns, content, photography, video and graphics produced with in-house studio capabilities.
- **Activation** — Public relations, paid media, social media, events, experiences, email, web, automation and CRM programs.
- **Culinary innovation** — Culinary consulting, product development, recipe development and menu concepting through chefs, food scientists and dietitians.
- **Shopper and sales enablement** — Shopper marketing, sales tools, staff training, distributor support and trade or retail activations.
- **tfgTOUCHPOINTS** — Proprietary research drawing on consumer and trade perspectives, including a panel of more than 4,000 foodservice operators.

## Achievements

- Founded in 1968 and active for more than five decades.
- Campbell's foodservice work lifted the share of operators who perceived the company as having a broad portfolio to 75%, nearly double the prior-year study.
- The Hellmann's work featuring Matty Matheson won Silver at The Drum Awards for Marketing in 2025 and Gold in 2026, according to The Food Group.
- Named an Agency to Watch in Miami by The Drum in 2026.
- Built a proprietary research panel of more than 4,000 foodservice operators.
- The True Citrus 'Just Add Happy' campaign delivered positive return on ad spend, according to the agency's case study.

## Latest updates

- **2026-09** — Published analysis on how foodservice trends and technology influence one another.
- **2026-08** — Published its long-term agency partnership framework, naming work for Mondelēz, Campbell's, Perdue, Mars Wrigley and Unilever Foodservice.
- **2026-07** — Outlined a human-judgment-led approach to generative AI in creative advertising.
- **2026** — The Drum named the company an Agency to Watch in Miami; the agency also reported a Gold award for its Hellmann's work.
- **2025** — The Hellmann's campaign featuring Matty Matheson received Silver at The Drum Awards for Marketing.

## Links

- Website: https://thefoodgroup.com
- LinkedIn: https://www.linkedin.com/company/the-food-group
- Twitter/X: https://twitter.com/thefoodgroupUS
- Instagram: https://www.instagram.com/thefoodgroupus/
- Facebook: https://www.facebook.com/thefoodgroup

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Profile page: https://yespress.io/the-food-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-24