# The Focus Group

> The Focus Group is a privately held Biloxi advertising and public-relations agency that combines research, brand strategy, creative production, digital media, web development, public relations and media buying. Its clearest edge is regional fluency: the agency turns Gulf Coast institutions and commodities - shrimp, airports, banks, ports, tourism destinations and public programs - into campaigns built to change a measurable behavior.

- **Founded:** 2009
- **Headquarters:** Biloxi, United States
- **Products:** Research and planning, Branding, Digital strategy and web, Content and creative production, Public relations and events
- **Notable:** Won a record 47 Gulf Coast Advertising Federation Addy awards for work created during 2020, including 12 Gold, 31 Silver, two Judges Choice awards, Best of Interactive and Best of Film, Video & Sound., Won 22 Addy honors for 2021 work, including four Gold, 14 Silver, two Judges Choice awards, a Mosaic Addy and Creative Director of the Year., The Mississippi Seafood Trail was named among the top U.S. food trails by USA Today and voted No. 2 by readers; the campaign reported more than 20,000 Facebook likes in its first three months.

## Products & services

- **Research and planning** — Focus groups plus qualitative and quantitative research used to define audiences, goals and strategy.
- **Branding** — Brand strategy, identity, messaging, customer experience guidance and internal voice training.
- **Digital strategy and web** — Website design and development, e-commerce, search, analytics, email, display and conversion-oriented digital campaigns.
- **Content and creative production** — Copywriting, photography, video, audio, animation, graphic design and cross-channel campaign assets.
- **Public relations and events** — Media relations, pitches, releases, community relations, crisis-aware communication and event planning.
- **Media strategy and buying** — Planning, placement, targeting, optimization and reporting across broadcast, print, outdoor, digital and social channels.

## Achievements

- Won a record 47 Gulf Coast Advertising Federation Addy awards for work created during 2020, including 12 Gold, 31 Silver, two Judges Choice awards, Best of Interactive and Best of Film, Video & Sound.
- Won 22 Addy honors for 2021 work, including four Gold, 14 Silver, two Judges Choice awards, a Mosaic Addy and Creative Director of the Year.
- The Mississippi Seafood Trail was named among the top U.S. food trails by USA Today and voted No. 2 by readers; the campaign reported more than 20,000 Facebook likes in its first three months.
- The Wild American Shrimp campaign reported a Facebook audience above 140,000, post engagement above 10% and 1.3 million in post reach.
- Its Mississippi census work won nine local Addy awards, including Best of Film, Video & Sound for a spot featuring Morgan Freeman.

## Latest updates

- **2026-04** — Allison Buchanan was listed as media contact for the Mississippi Sound Coalition's release of science-based recommendations on Bonnet Carre Spillway management.
- **2026-04** — A five-year Mississippi Department of Education Summer Food Service Program media campaign contract was scheduled to begin, with a reported ceiling of $240,000 through 2031.
- **2023-10** — Client Greenwood Convention & Visitors Bureau received a Mississippi Tourism Association DMO of the Year award in its size category.

## Links

- Website: https://focusgroupms.com/
- LinkedIn: https://www.linkedin.com/company/the-focus-group-ms
- Twitter/X: https://x.com/TheFocusGroupMS
- YouTube: https://www.youtube.com/user/thefocusgroupms
- Instagram: https://www.instagram.com/thefocusgroupms/
- Facebook: https://www.facebook.com/TheFocusGroupMS

---

Profile page: https://yespress.io/the-focus-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-20