# The Farmer's Dog

> The Farmer's Dog is a New York-based direct-to-consumer pet health company that cooks fresh, human-grade dog food and ships it pre-portioned to subscribers' doors. Founded in 2014 by Jonathan Regev and Brett Podolsky, it builds custom meal plans around each dog's age, weight, and breed, formulated to AAFCO complete-and-balanced standards. The company crossed roughly $1.2 billion in annualized revenue in 2024 and turned profitable, becoming one of the most successful subscription brands in the U.S. pet category.

- **Founded:** 2014
- **Headquarters:** New York, New York, United States
- **Founders:** Jonathan Regev (Co-Founder & CEO), Brett Podolsky (Co-Founder)
- **Team size:** ~900 employees
- **Products:** Fresh Food Subscription, Custom Meal Plans, DIY Nutrient Mix, Snap Sticks / Treats
- **Notable:** Reached roughly $1.2 billion in annualized net revenue in 2024, Turned profitable at over $1B in annualized revenue, reportedly $10M+ in monthly profit, 2023 Super Bowl ad 'Forever' won USA Today's Ad Meter and earned an Emmy nomination

## Products & services

- **Fresh Food Subscription** — Vet-developed, human-grade meals cooked from real meat and vegetables, pre-portioned to each dog and delivered fresh on a recurring schedule, formulated to AAFCO complete-and-balanced standards.
- **Custom Meal Plans** — Personalized feeding plans built from a dog's age, weight, breed, and activity level, with precise daily portions to support healthy weight and digestion.
- **DIY Nutrient Mix** — A supplement mix for owners who want to cook for their dogs at home while keeping meals nutritionally complete and balanced.
- **Snap Sticks / Treats** — Single-ingredient and simple-recipe treats that extend the brand's fresh, real-food approach beyond meals.

## Achievements

- Reached roughly $1.2 billion in annualized net revenue in 2024
- Turned profitable at over $1B in annualized revenue, reportedly $10M+ in monthly profit
- 2023 Super Bowl ad 'Forever' won USA Today's Ad Meter and earned an Emmy nomination
- Grew an estimated ~60% from 2022 to ~$800M in 2023 sales
- Raised about $168M total and reached a ~$1.46B valuation
- Built a direct-to-consumer business rivaling legacy pet food retailers

## Latest updates

- **2025-03** — Reported crossing ~$1.2B in annualized net revenue for 2024 and reaching profitability.
- **2023-02** — Aired its first Super Bowl commercial, 'Forever,' which topped USA Today's Ad Meter.
- **2021-03** — Raised a $65M Series D at a reported ~$1.46B valuation.

## Links

- Website: https://www.thefarmersdog.com
- LinkedIn: https://www.linkedin.com/company/the-farmer's-dog
- Twitter/X: https://twitter.com/farmersdog
- YouTube: https://www.youtube.com/c/TheFarmersDog
- Instagram: https://www.instagram.com/thefarmersdog/
- Facebook: https://facebook.com/thefarmersdog/
- TikTok: https://www.tiktok.com/@thefarmersdog

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Profile page: https://yespress.io/the-farmer-s-dog
Published by YesPress — https://yespress.io
Last updated: 2026-06-11